Tag: Twitter

How to Sell on Social Media

Almost every business wants social media to be the pot of gold at the end of the rainbow,  the place that helps generate leads and turn leads into sales with almost no effort at all.   There are classes and books and webinars and seminars about how to make big bucks with Facebook or Twitter or Instagram,  and most of them won’t say the one thing that you really need to know.   The best way to sell on social media is not to sell at all. 

While that sounds like some kind of zen saying,  in reality it’s anything but. It’s a truth that most people want to ignore,  because selling,  putting up a whole line of posts advertising your goods,  or entreating everyone to come look at the latest product in your store or simply blasting people over and over again with a plea that they shop with you seems easier and faster and certainly less work than what actually helps you make sales.

The truth is that finding true customers,  those customers who will buy from you again and again and who will help promote your business,  takes time and effort.   The first step in the process is creating a social media profile that does a lot more than just sell.   A good profile gives some backstage access to how your business runs.   It spotlights your skills and expertise.   It offers education on how the decoration processes you use work,  and ideas for how your customers can benefit from those processes.   It sells,  but subtly,  never screaming but softly whispering how your products and services can benefit your customers.

The next link in the chain is building your company’s reputation and building trust with the other members of your social media community.   This means helping simply for the sake of helping,  and making connections because you have things in common,  or because you can learn from each other,  not because you see everyone else on social media as a mark,  someone to whom you can sell.  Studies have shown that people tend to buy from people and companies that they trust.   Building trust among the members of your community will lead to sales and most likely long lasting relationships.

Another handy social media function that a lot of decoration companies neglect is the ability to present your customers with ideas for what they could purchase from you.   Pinterest is great for this.   Create idea boards for specific customer categories to which you’d like to sell.   Want to sell to local schools?   Create innovative spiritwear designs and showcase them on a spiritwear board.    Have a certain hobby or activity that you really enjoy?  Create themed garments centered on that hobby and put them up on a board.   Pinterest is aspirational,   and along with the people looking for 10 ways to decorate their kitchen,  or six fun summer activities for kids,  there are people looking for shirts for their family reunions or hats for their over 50 baseball team.    Be the place where the find what they’re looking for.

Finally,  successfully selling on social media requires thinking about who your target customers are,  and where they can be found.   It means not simply asking all your friends and family to like your page,  but going out and finding the people who want to buy what you have to sell.   It means building your follower count slowly and strategically,  with a clear goal always in mind.   Selling on social media is most successful when you’re talking to a group of followers who need what you have to offer.   Being strategic and smart about how you build your page’s follower network will take more time and effort,  but will result in connections with a group of people who want to buy what you have to sell.

Selling Sublimation with Social Media

One of the questions we get asked quite often is how to find a market for sublimated goods or simply how to sell sublimation.   Now,  of course,  there are many ways to sell a product,  and the ones that work for your particular business will certainly depend on your target market.   The first rule of sales is to always know your market,  how they communicate and where they get their information from,  and then to become part of those communication channels yourself,  which is what brings me to social media.

If you read much about modern marketing,  social media is certainly already on your radar.  While I won’t say social media is for every business or will work with every market,  it is a great weapon to have in your sales arsenal.   Selling sublimation with social media works pretty much like selling sublimation with any other sales tool, but there are a couple of differences.   If you want to try using social media to boost your sublimation sales,  here are a few things to consider.

1. Social media is about relationships,  not selling.  It’s easy to get so caught up in making the sale that you forget you’re talking to real people.  The average person doesn’t want to be sold,  they want to get to know your company and you,  and to trust that you’ll do good work.  Once that is accomplished,  a sale may well be made,  but the relationship has to be there first.   A constant stream of messages that scream nothing but “buy my product” will have your potential customers saying a “bye” of a different kind.

2.  A picture is worth a thousand words.  Instagram is a great resource for people who make things.  Facebook and Twitter allow you to post pictures as well.  Creating albums of your work,  or spotlighting a new product with a post and a picture is great publicity.  Plus these sites allow you to create a display of your work that is available 24 hours a day,  7 days a week, 365 days a year.

3. Social media helps educate customers.  Make sure part of your social media strategy encompasses helping your customers learn about your business and the sublimation process.   Share pictures of your equipment or supplies.  Post a video that shows how a mug or a mousepad is made.   Don’t release trade secrets,  but allow your customers to understand how you do what you do and why sublimated products might be a viable option for their business.