We’re A Sublimation Nation

When you really stop and think, it doesn’t take long to realize the sublimation is everywhere.  Just looking at my desk,  I can see a sublimated mousepad,  a sublimated coaster,  and a sublimated mug.  If I moved a little further afield,  I could find sublimated shirts,  sublimated tiles,  and sublimated signs.  You could, of course, make the argument that EnMart sells sublimation supplies, and our parent company does sublimation,  so we’d naturally see more sublimated items than normal,  but I don’t think the fact that we do sublimation means we have more sublimated items than most people.  Sublimated goods have become so popular, and the types of sublimation blanks available have become so numerous,  that you can find a sublimated product almost anywhere you look.

The proliferation of sublimated products is good news for those who already sublimate or are thinking of going into sublimation.   There are many markets available for sublimated goods,  from the local gift shop, to schools, corporations, and individuals looking for a unique, personalized gift.  The barriers to entry are also relatively low.  EnMart offers a package which will give you everything you need to create a sublimation transfer for the low price of $399.99.   Add a heat press and some suitable sublimation blanks and you’re set to sublimate.

We get asked a lot why people who don’t currently sublimate should consider adding that option to their businesses, and the simplest answer we can give is the point I’m making here,  sublimation is everywhere.  There are a lot of potential markets and a lot of options when it comes to sublimation.   Some people have been very successful settling into a niche and only sublimating certain types of items.   Other people offer it as an add on service to corporate clients, who may want a few mugs or awards to go with the new embroidered shirts they just ordered.  Photographers can expand their sales prospects by offering the pictures they take on a tile or a mug.  Whether you look at sublimation as a way to bring in a little extra money,  or you center your business around it,  it is likely you can find a market for the goods you sublimate.

If you’re considering adding sublimation to a current business,  or if you want to center your business around sublimation,  we’d be happy to answer any questions and help you figure out which is the right path for you.   Feel free to contact us at any time for information,  advice and support.

Are You Leaving Money on the Table?

The recent Sawgrass Ink newsletter had a link to a great article by Jimmy Lamb about the fact that increasing the revenue that comes from an existing customer is less expensive than finding and keeping a new customer.   It seems obvious that if you master and offer more decoration techniques you should be able to increase the items that you sell to your customers and therefore increase your income.

While the article concentrates mostly on helping those who embroider increase their product offerings through offering sublimation,  the question in the article can also apply to those who already sell sublimation products.   For a lot of us, the tendency is to stick with the tried and true,  which isn’t a bad thing,  but also doesn’t lead to increased revenue.    Sometimes you have to branch out and come up with new items to offer your customers.  Chances are they won’t come to you saying they want something new,  but if you can present them with something cool,  they’ll most likely buy it.    As I’ve said before,  we all need to think outside the box.

Take, for instance, mousepads.  As was mentioned in the article,  they make a great place to put a restaurant menu.  They would also be perfect for office supply stores,  listing popular products,   or even as a place to put a company phone directory.  How great would it be to have a mousepad with a company directory from your favorite vendor sitting on your desk.  There would be no worries about losing their information.  You’d just have to look at your mousepad and dial.

A mini license plate is another item that has more uses then you might think.  You can, of course, use one as a license plate,  but they also make great identification signs for retail displays and trade show booths.   They could be used as a number plate for house numbers, or made into unique nameplates for an office.

Canvas bags can also have a lot of different uses.   You could sell them to high schools and colleges to give away to students as logowear.    Health food or whole food stores could use them as an alternative to plastic or paper grocery bags.   Book stores could put their logo on them and sell them as part of a “bag full of books” reading promotion for kids.  Outdoor stores could pack them with outdoor products and sell the bag as part of a kit.   Since the bag can be customized,  the possibilities are endless.

The main thing to remember is that the customer isn’t going to be familiar with all the items you offer and all the things you can do.   Spend some time talking to your customers and learning about their businesses and how they plan to promote them.   Think of yourself not just as a garment decorator or promotional products salesperson,  but as an advertising advocate.   If you can show your customer how they can use the products you sell to create an advertising campaign,  you’ll not only create increased revenue for you, but increased revenue for your customer as well.  It’s a win – win situation,  since people tend to keep coming back to those who help them be successful.