To Draw, or Not to Draw (and with what?) That is the Question….

by Tom Chambers

Of the 3 major stages in the process of creating sublimated goods, the last two are easy to learn and do – pressing with a heat press, and printing your design on your sublimation printer.  Then there’s the first stage, where it all starts – the part where you have to design and set up whatever it is that you want to print.

Yes, sublimation is easy and (almost) anyone can do it.  Designing your artwork?  That is a different thing altogether.  The world of graphics design can be a secretive, wonderful, complex, difficult, and on occasion even a seemingly magical realm of gurus, self-help videos, seminars, and even college level classes.  So where do you start, and which program should you choose?

Full disclosure – I’m biased.  I use CorelDRAW Suite because that’s what I learned 20+ years ago, and I keep using it because I like it, it’s easy (once you know how), and it’s inexpensive for what you get.  I’ve designed everything from custom drawn artwork to full color brochures and magazine ads in it.  But that wasn’t always so.

In the beginning, I tried to teach myself Corel.  After a couple months I could do some basic stuff, but I wasn’t really happy with what I could (or couldn’t) do.  I struggled with some things until I finally took a series of in-depth classes lasting 4 days.  After that, the sky was the limit and the whole thing became just plain fun.

To do sublimation, your graphics program needs to be able to handle two types of images – vector and raster.  Simply put, vector is clipart-type drawings, and raster refers to images made up of pixels, like photos.

You also need to be able to turn off color management in the graphics program – OR it needs to be able to handle the color correction required for sublimation either on its own, or by using a color profile designed for it.

Here is a list of the 3 most popular graphics programs for sublimation, and the pros and cons of each.

  1. Adobe Creative SuiteAdobe Illustrator (vector) and Adobe Photoshop (raster)

Pros:  This is the flagship, top of the line graphics program suite, with the most features, power, and overall support.  Widely taught in colleges and other institutions and used by many graphics designers everywhere, it’s easy to find classes, self-help books, and videos.  You can literally design everything from magazines to full color banners for skyscrapers; retouch photos, and create original artwork.  This is what made the word “photoshopped” a part of mainstream vocabulary.  Completely control your color output with use of custom profiles, or turn it completely off.  If you can fully master these programs, you will most likely be at the top of the graphics design world.  Versions are available for both PC and Mac.

Cons:  The learning curve is steep and long.  Think Mount Everest here with years of preparation.  You will likely need lengthy training and many classes unless you are gifted that way, have lots of time, and can teach yourself.  The programs and features are complex, and not always intuitive.  Color management and settings are almost as difficult as the programs themselves.  It is expensive, and all recent versions are now subscription based.

  1. CorelDRAW Graphics Suite – CorelDRAW (vector) and Corel PhotoPaint (raster)

Pros:  This suite is probably the most widely used in the decorated apparel industry for a variety of reasons including a more attractive price point, availability in both purchase and subscription models, and being easier to master with a shorter, gentler learning curve.  While possible to teach yourself, classes or videos will shorten that time dramatically.  You can design almost anything in Corel that you can in Adobe, and the tools are more intuitive and easier to work with.  Color management can be turned completely off, or configured in a myriad of custom ways with or without profiles.  Settings are a little easier to work with and more intuitive.

Cons:  Corel can occasionally act up in ways that will remind you how important it is to save your work often.  Less widely used and supported, it can be difficult to find classes in your area, forcing you to use online classes if you can find them, or self-help options like webinars, videos and books.  Also, Corel is available only for PCs.

  1. Sawgrass Creative Studio

Pros:  This program is entirely web based, accessible from anywhere on most computers, tablets, and even mobile devices, and handles both vector and raster images.  The price is hard to beat as well – free, with the purchase of any Sawgrass sublimation system.  This is probably the best option out there for anyone new to graphics design that wants to get into sublimation as quick as possible.  And because it’s created by the people who brought you desktop sublimation in the first place, it’s designed specifically with that in mind – giving you access to thousands of clipart and graphic images, and templates for sublimation blanks to make everything as easy as possible.  Additional premium content is even available via a paid subscription plan.

Since Creative Studio is web based, it should work on any operating system on Mac, PC, tablet or smartphone, in Windows, Apple, Linux or Android, as long as the browser is compatible.

Cons:  There is almost always a trade off when something is easy – and that’s normally manifested in a lack of more powerful and advanced features.  While this is no exception, Sawgrass has done a great job of combining necessary features with something relatively easy to learn and use.

If you don’t have a stable high speed internet connection, this option may not be for you though, and if you lose internet, you won’t be able to access the program at all.

So which program should you choose?  The simple answer is “the one that you like that does the best job for what you want”.  If I were just starting out today with no experience, I’d probably use Sawgrass Creative Studio, and maybe at some point in the future, switch to Corel.  Any of the 3 options listed are great choices though.  It really comes down to what you feel comfortable with, and how much time and money you want to invest.

The Three Stages of Sublimation

By Tom Chambers

Oscar Wilde once said of absinthe that “After the first glass of absinthe you see things as you wish they were.  After the second you see them as they are not.  Finally you see things as they really are…”  I stopped there with the quote because after that it gets a bit weird, which could have had something to do with Oscar having drank absinthe for 3 days.  But I digress.  That part of the quote, in a kind of absinthe-y way, makes me think about sublimation.  Or perhaps sublimation makes me think about this quote (or maybe absinthe; it is currently New Year’s Eve as I write this).  In any event, let me explain the odd connection between the two in my mind.

After many years of fielding trade show questions, most would-be future sublimation practitioners seem to follow a certain path of research to three basic levels of awareness that I’ve nicknamed “The Three Glasses Stages of Sublimation Absinthe”.  Those may be simply put as:  what you wish sublimation were; what sublimation is not; and finally, what sublimation really is.

Now hopefully the connection to the Oscar Wilde quote is obvious enough to keep you from thinking that this article is really all about absinthe, or that it is all I’m thinking about.

What You Wish Sublimation Were.

At first contact, sublimation can sound to some like an end-all be-all solution for all decorating styles and mediums that is just short of magic, that can put full color photos on anything quickly and easily for little expense.  My previous article addressed this particular wishful thinking in more detail, but for many, the desire and sometimes even belief, is that sublimation does everything.  Dark garments, light garments, cotton, polyester, nylon, spandex, wood, tile, stuff from Home Depot, race cars, signs, awnings, boat covers, walls, airplanes, everything.  It’s pretty easy to get caught up in all that sublimation WILL do (which is a LOT), forget about what it won’t do, and wind up believing that it does everything except wash dishes.

What Sublimation is Not.

Sublimation (ink) is not really even an ink.  It doesn’t have pigments (think screen print ink, direct to garment ink, or paint), and it doesn’t block other colors from showing through. That means no white ink – not now, not ever.  Without white ink or color pigments, you can’t do dark colored garments or other items, because you need those solid color pigments to cover over the background color with some other color.

Sublimation will not work on anything that is not either made out of polyester, or is coated with a similar polymer coating.  Period.  50/50 polyester/cotton or all cotton t-shirts?  Forget about it.  Only the polyester part sublimates.  Floor tiles from Home Depot?  No way.  The science behind the way sublimation works and what it actually is, just doesn’t allow it.

What Sublimation Really Is.

Now we’re to the good stuff.  Not absinthe, sublimation!  What IS sublimation after all?  In chemistry, sublimation is the transition of a solid to a gas without going through a liquid state. Dry ice is a good example.  For our purposes though, sublimation is the transition of sublimation dye particles into a gas, without going through a liquid state.

In other words, when you put the paper that contains your design that is printed with sublimation dye particles into a heat press at the correct temperature, on top of something made out of, or coated with polyester, then those dye particles turn into a gas that penetrates the polymer chains of the fabric or coating.

Put yet another way, you are dyeing the polyester fabric or coating with a gas created when you heat up dye.

Yes, sublimation ink is really a dye.  We only call it an ink because it comes in inkjet printer cartridges suspended in a liquid, the looks of which tricks our brains into thinking it’s ink.  And because it’s easier to call it “sublimation ink” than “sublimation dye particles suspended in a liquid medium contained in an ink cartridge”.

Because it is a dye, you can only dye something a darker color.  Also, that means it is translucent – it allows light to pass through it.  As in whatever color you are sublimating onto will show through the color(s) you are putting onto it, unless those colors are significantly darker.  This is why sublimation is mostly done onto all white goods.  After all, you can make white into whatever color you want – including white, because it started out that way.

Ultimately, there isn’t any better way out there to put full color, photo quality artwork or photos onto such a wide variety of products.  As long as said products are white or light colors; made of, or coated with polyester, and will hold up in a heat press, you’re good to go.

Hopefully this clears up some of the misinformation and myths about sublimation and what it will and won’t do.  If you would like to discuss sublimation (or absinthe) further, please don’t hesitate to contact us.

No absinthe was harmed (or drank) during the writing of this article.

Finding New Markets for Sublimation

It’s a new year,  and since pretty much every business owner wants every year to top the previous year’s sales,  you’re probably thinking about ways to increase your sales in 2019.   One way to increase revenue,  as has been discussed previously in this blog,  is to add sublimation to the decoration disciplines you offer.   Once you’ve added sublimation,  however,  you have to find places to sell the new products you can make.   That’s where this blog post comes in.

First off,  let’s assume that you did your research before you added sublimation,  so you already have some idea of what markets you might approach.   Maybe you’ve visited someone who already had a system to see how it worked,  or you joined a dye sublimation group on Facebook,  or talked to a company that sold sublimation supplies at a trade show.  So you understand what the discipline has to offer and what products might have potential in certain markets.   As with any piece of equipment or software you buy,  it’s always wise to figure out how you’re going to use it,  and how it can be made to pay for itself before you make the investment.

Once you’ve figured out what markets you want to approach,  the next thing to do is figure out how that approach should be made.   If you’re contacting current customers to let them know about new products you can now offer,  it may be as simple as sending out an e-mail.   All that e-mail would have to do is describe the new products that sublimation will allow your shop to offer,  maybe delve briefly into pricing and turn times,  and include a call to action (possible a percentage off their first order) that gets customers to call you to learn more.

If you are approaching a new market,  the approach might go better if it happened in person.    Say,  for instance,  you wanted to approach a local high school to try and get some of their team or club business.   One way to do this would be to find out who the buyer is for a particular organization you want to approach,  or if there is a buyer who handles all this sort of business.   Once you know who to approach with your pitch,  set up an appointment.  Do not show up unannounced.  Nothing can be more off-putting to people than someone trying to sell something who obviously does not respect anyone else’s time.

Once you have your appointment,  make up samples you can take with you.   Obviously, samples should be made that reflect the kind of merchandise you think the club will want,  as well as showcasing the best work that you can do.  Include a simple one sheet that details pricing,  turn times and art requirements.   Be prepared to leave your samples as well,  so they can be shown to other decision makers in the organization.

After the appointment,  send a follow up e-mail saying thank you for the time that was given to you,  and restate how you can be contacted if there are further questions.   If you were given any kind of information about when the organization might be making a decision,  let them know you’ll contact them on that date.   And then make sure to contact them when you said you would.   Don’t expect them to follow up with you.

The main thing to remember is that you’ve added a new decoration discipline to your shop because you’re excited about the possibilities for new products.  Make sure you share your passion and excitement about what can be done with sublimation with your potential customers.  The more excited about the prospects that you are,  the more excited your customers are likely to be come,  and customers that are intrigued and excited about possibilities are more likely to buy.

Sublimation Issues Made Simple

By Tom Chambers

In my last article, I alluded to a future blog post relating to unacceptable sublimation image quality that was caused by “simple issues”.  Well, here are several simple things that can cause hair pulling moments, sleepless nights, and cost you a lot of money – but are easily checked and corrected.

This is not intended to be an exhaustive list of everything that can happen or go wrong.  It IS however a basic guide to most of the simpler issues that can arise, especially when a user is relatively new to sublimation.

While the list below is written with the Sawgrass Virtuoso series of inkjet sublimation systems in mind, it will apply to many others as well.  It does not, however, specifically address additional issues that can arise with bulk ink systems, aftermarket systems, or generic inks.

Some of the following may seem a bit obvious or even silly, but you’d be surprised at how many times these occur in real life – sometimes even to people who know better.

Issue:  The sublimated image is faint / faded looking / invisible, even though it looks ok on paper.

  • Are you using sublimation paper? Yes, sometimes people will get the idea to save some money and try regular inkjet paper or even copy paper.  Results will vary, but in general you will never achieve good quality results with any paper other than one designed for sublimation.
  • Are you printing on the correct side of the sublimation paper? Most sublimation paper has a printable, coated side which is typically a brighter, whiter color, and a non-printable side that is off white, duller, or even watermarked.  Depending on your printer and its printing path, the paper could need placing either face up or face down.
  • Are you using sublimation ink? Believe it or not, this happens.  Simply put, sublimation requires specific sublimation ink designed for the printer that you are using.  Regular ink will not work.
  • Is your heat press on / fully heated up / actually at the displayed temperature? Always give your press time to warm up to the correct temperature first, and you should also be using a pyrometer to keep tabs on the actual vs. displayed temperature.  Read this article for more in-depth information on that subject.

Issue:  The images printed on paper don’t look like what is on the computer screen.

As long as there are no defects showing in the print, this is usually not a problem.  It is normal for the printed image to look duller, darker, or even have different colors from the image on the screen.  Unlike printing a photo onto regular photo paper for example, during the sublimation process the color also changes and becomes more like what you see on your monitor.  The best thing to do is to sublimate the image first, then compare.  If you have doubts, use a piece of polyester fabric to test on first.

Issue:  The sublimated image has a double image / faint outline or shadow, but the printed image is fine.

This is called “ghosting” and is caused when the paper shifts sideways during sublimation while everything is hot.   Most often, it happens when the press head comes up too fast creating a vacuum that sucks in air, causing the paper to move.  It can also happen when you are removing the paper if you pull it sideways instead of quickly pulling it straight up.  Another possibility is on a draw press, when drawing the platen out too fast.  Be a bit more careful, use heat tape to affix the paper to your sublimation blank, use a tiny amount of a temporary spray adhesive on the paper, or use an adhesive type sublimation paper.

Issue:  The printed image and / or sublimated image has light or dark horizontal lines in it.

Light lines are most often caused by one or more clogged print nozzles, where there is no ink being printed of a particular color.  The first thing you should do is print a nozzle check, and look for any gaps in the lines.  You may see only one, or it could be several.  If you do, run a head cleaning, followed by another nozzle check.  You should see fewer or no gaps.  If there are still gaps, repeat the process and check again.  As long as the number of gaps decrease or change locations, continue this process around 5 times, and by then you shouldn’t have any gaps remaining.  If some gaps remain and are always in the same place after a few cleanings, you may have more serious issues that require a call to tech support.

Dark lines are usually caused by the print head being out of alignment, and to a lesser extent, light lines can point to this as well.  To correct this, follow the procedures for your printer to print and adjust the print head alignment.  This is typically a straightforward process that gives you step by step instructions to follow.

Both nozzle check and print head alignment procedures are usually accessed in your printer driver maintenance area.

Issue:  The sublimated colors don’t closely match what it shows on the screen.

This one is a bit trickier to explain as there are a variety of possible causes and troubleshooting is considerably more involved, and there will always be some slight differences between what you see and what you sublimate, but I will address the most common, easiest to fix issues here.  Where more specific instructions are needed, always refer to the information provided with your particular printer and sublimation system.

  • Are you printing to the correct printer driver? With many printers that use Sawgrass ink, there are two printer drivers for your printer – a virtual printer driver that does the color correction for sublimation, and the actual OEM printer driver for printing.  Frequently, I see cases where the OEM printer driver has been incorrectly set as the default, so the color correction is being bypassed.  Always make sure you are printing to the virtual printer driver instead.
  • Are your printer driver settings correct? A very common issue that is easy to overlook is the settings within your printer driver.  If you’ve customized it for a particular product, and then go to print something else, you may receive surprising results.
  • Are you using the correct color management settings in your graphics software? Another common issue is not following the correct procedure for a particular sublimation system when configuring graphics software.  Be sure to read any instructions about color management settings for your system, graphics software version, and operating system.  Failing to set up your graphics program properly for sublimation can cause unpredictable results with color, since you essentially wind up with multiple programs fighting for control of the color output.
  • Are you using the correct color profile? If color profiles are a part of your system, they must be set up specifically as recommended by whoever provided the profile.  Color profiles are a complex topic outside the scope of this basic article, but suffice it to say that not having them set up correctly or using the wrong one will definitely affect your color output.

If the above doesn’t solve your issue, or if you have questions about anything, feel free to contact us.  We’re always here to help.

Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

Your Heat Press and You

by Tom Chambers

My esteemed colleague and professional writer Kristine Shreve has written much ado about heat presses over the years.  Among those articles are “Buying a Heat Press“, “ Uses for a Heat Press“,  “5 Things to Consider When Buying a Heat Press“, and “A Heat Press Primer“.  I’m sure there are more, and there is a ton of useful information in those articles.

So why am I writing yet another article about a heat press?  Because at some point after you read all the above articles and did all your research, you made the decision and bought a heat press.  Now you have to set it up and learn to use it.  How do you do that?  I know, that may seem obvious and simple, but there’s a bit more to it than just taking it out of the box and plugging it in.  That’s where this article comes in.

Setup

The very first thing you need to do when you receive your new heat press is to open up the manual, read what the requirements are, and do a bit of preparation.  If you have access to the manual before you receive your press, you will be ahead of the game when it arrives.

Before you set it up, you need to have a work area large enough for both the press and the work you will be doing.  If it’s a clamshell, you’ll need enough overhead clearance so the upper platen can be raised and lowered without hitting your knuckles on a cabinet bottom (or anything else).  If it’s a swing-away or drawer press, you’ll need additional space to the side and/or front.  You’ll also need a sturdy table, counter, or dedicated stand to place the press on.

The press should be conveniently located near an electrical source that meets or exceeds the requirements of the press. The electrical requirements will be expressed in amps, volts, and watts in the manual (or on the web site) for the press you bought.

You should make sure that you do not exceed the capacity of your electrical circuit and always plug directly into an outlet, not an extension cord.  Overloaded circuits can cause issues ranging from simply tripping a circuit breaker, all the way up to starting a fire and burning down the building.  My recommendation is that if you don’t know what you are doing here, consult an electrician.

If it is an air operated press, you’ll need an air compressor with enough capacity to supply the press, an air supply line of an appropriate diameter and length, plus any fittings necessary.

Not having appropriate electric and air supplies can also cause issues with the operation of the heat press.

Settings

Once you’ve set everything up, you should familiarize yourself with the features your press offers, especially the controls and how to change the settings.  For example, many presses offer the ability to store presets for various products in memory for easy recall.  This can be a real time saver if you have to press a lot of different products with different settings.

No matter the manufacturer, model, or style of heat press, they all have 3 settings in common.  Those are:  time, heat, and pressure.  Whether you plan to do sublimation, vinyl, transfers, rhinestones, or anything else, every single thing you will want to use your heat press for uses those 3 in varying degrees (bad pun fully intended).

Therefore, you will need to know what those 3 settings should be for whatever you are pressing at any given time, and that the settings will vary widely between products.  Manufacturers and distributors have recommended settings, and you will usually obtain those from your place of purchase.

Of the 3 settings, “time” is most consistent and reliable from press to press.  Typically this is a digital timer that either prompts you to release the press, or automatically does it for you, after your set period of time has elapsed.

You would think that the second setting, “temperature” would be consistent as well, but that is rarely the case.  Most heat presses vary anywhere from a few degrees to 20 or 30 degrees F from their displayed temperature, and this can change as they age.  It is important to know what your actual temperature is, because that directly affects the end results of what you are pressing.

Knowing the actual temperature requires a tool called a pyrometer with a surface probe, and purchasing one will be the best investment you make for your heat press.  It can potentially save you hours of frustration and thousands of dollars in ruined products.

Finally, there’s “pressure”.  On a manually operated heat press, setting the pressure is simply an educated guess.  Heavy pressure means you have to put a good amount of force on the handle to fully close the press.  Light pressure means you only have to put a little force on it.  Some manual presses provide a sensor and graphic display for the pressure, but those should not be taken as precise.  By contrast, an air operated press has an adjustable gauge or dial that shows you exactly how many psi (pounds per square inch) of line pressure is set.

Support

Now you are ready to press.  Follow any additional instructions for your press, but don’t be afraid to experiment either – it’s common to have to make some adjustments to published manufacturer settings as you press different things, and what works on one press may not be exactly the same on another.

It’s usually best to leave your press on even if you won’t be using it for an hour or two.  Turn it off only when you aren’t going to be using it for several hours or more.

Be sure to drain water from any air lines daily, follow any manufacturer’s maintenance recommendations, and keep support numbers handy for any questions or repairs.

As always, contact us with any questions.

Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

Help! My Sublimation System Has Been Sitting, and I Can’t Print Out!

by Tom Chambers

A not uncommon tech support question I get is “I bought a sublimation system  ___ years ago, and I never opened the box. What do I need to do?”  Another variation is, “I bought a sublimation system ___ years ago, and used it a couple times and then ___ happened and I never got back to it.  What do I need to do? Now it won’t print.”

OK, I know, it’s your money, and you can spend it however you want, but if you have that much money lying around to spend on something you aren’t ever going to use, send it to me instead, and I’ll go on vacation.  I’ll even send you pictures if you want.  Or you can go on vacation yourself, see the world, and enjoy life; donate to a charity or other worthy cause.

Unlike some out there, we don’t want to “just get the sale”.   We want to help you to be successful too. If you are uncertain, do more research until you aren’t. Ask us questions.  If you are still too intimidated, find someone who does sublimation, and if they will let you, work with them for a while for free to learn about it (preferably not a potential competitor in the same area or that could be awkward).  Or consider that maybe sublimation just isn’t for you.

A lot of system purchases are impulse buys.  I was told once several years ago that up to 80% of all sublimation systems purchased were never used, or only used once or twice.  I was recently told that the numbers have improved, but it’s still over 50%.

Look, we sell sublimation systems, and we will happily take your money if you want to spend it, but we’d much rather help you to do what’s right for YOU in YOUR situation for what YOU want to do.

If you have already spent your money on a system and you are still too intimidated to open up the box,  or maybe “life happened” and there are no plans to use the system, I recommend you just sell it on eBay,  Craigslist, Facebook Marketplace, one of your local Facebook yard sale groups, or any of a thousand other venues before you lose your entire investment.  Getting something back is better than nothing.

You’re probably wondering why any of this matters, so to that end, here are some significant reasons not to buy a system and let it sit unopened or unused.

  1. The ink expires. Yes, that’s right, that expensive sublimation ink has an expiration date on the cartridge.  While it won’t magically stop working on that exact date, it is a fact that over time the ink will degrade, the sublimation dye will separate out, and the particles will clump together.  All that is a recipe for clogging up the print heads, lines, and ruining the printer.
  2. Ink dries up. Over time, the ink that is loaded into your printer will eventually dry out if it sits idle, especially if there’s any air in it. The Sawgrass Virtuoso printers are much more forgiving of sitting idle for periods of time – but even those can’t sit indefinitely for months and months or years without suffering consequences.  And other printers?  Good luck getting those working again after sitting unused like that.
  3. Hardware goes bad. Granted, a lower risk than the ink, but all those parts and electronics in the printer – capacitors in particular – age and can go bad after enough time, even if they aren’t being used.
  4. Hardware becomes obsolete. If enough time elapses, even if the printer is still in good condition and would work – it may not be possible to obtain sublimation ink for it any longer.  While Sawgrass does make ink for many models of printers long past their obsolescence date, that support does eventually end.

So what if you have already purchased a system and it is either still sitting in the box, or just hasn’t been used for a long time, and now you want to give it a go?  Regardless of your reasons, there’s no judgment here – we’re here to help.

If you have an unopened, unloaded system you bought some time ago and want to start using now, first check the expiration date on the ink.  If it’s well expired – throw it away and buy a new set of sublimation ink for your printer before you do anything else.  Otherwise, your printer becomes a slot machine in Las Vegas, and that long expired ink could ruin you.

On the other hand, if you have a system that has been sitting loaded but unused for a very long period of time, you have nothing to lose by trying to print again.  The ink is already in it, and either it is bad, or it isn’t.  If it does print correctly right away or after a few nozzle checks and cleanings, you should still check the expiration date on the ink.  If it is well past expiration, replace it immediately, and run a few cleanings to flush the old ink out.

If the print quality is still bad and your ink has expired, you have a couple of choices – either buy new ink and try to revive the printer, or just buy another system.

To help determine which choice to make, run a nozzle check followed by a head cleaning and another nozzle check.  Compare the nozzle checks, and note the position of any gaps.  Repeat the process a few times.  If the gaps are always in the same spot, your head is likely permanently clogged and you probably need a new system.   If the gaps change location, this is a good candidate for trying a new set of ink – but there are no guarantees, and a new system is always a safe bet.

Please contact us if you have any questions.

Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

 

 

How Many Prints Can You Get From a Kit of Sublimation Ink?

Alternative title:  How Many Prints Could a Printer Print, if a Printer Could Print Prints?
By Tom Chambers

If you really just want an answer to take away and skip reading the rest of this article –  then figure a penny per square inch is what it will cost you for the ink to print sublimation*.  That’s a safe number that you probably won’t go wrong with, and your paper cost is simply the cost of a sheet of paper divided by how many items you get out of it.  If you’d like to know the “why and how” though, then read on.

One of the most common questions I hear at trade shows and over the phone regarding sublimation is “How many prints can I get out of a set of sublimation ink?”  It’s a great question that is asked in all sincerity, but one that is completely impossible to answer.  I will even go so far as to say that anyone that will tell you a specific number of prints in answer to that question either isn’t being truthful or doesn’t understand the question.  Why?   Because everyone and every design is different.  What you print and sell isn’t going to be the same thing that someone else prints and sells, plus you aren’t going to be printing the same exact design over and over again.  To illustrate this, here are a couple of basic examples.

Susie prints full color, full coverage 11” x 17” size paper prints for Vapor Apparel t-shirts on her SG800 sublimation system using extended ink cartridges**.  John on the other hand sells to souvenir shops, florists, does some custom work, uses standard size 8.5″ x 11″ paper on the smaller SG400 system, but prints a wide variety of name tags, belt buckles, ceramic tiles, the ever ubiquitous 11oz coffee mugs, and a few other products – all having different sizes, different types of art, and different levels of ink coverage.

In the two scenarios above, who uses the most ink?  How many t-shirt prints does Susie get vs. John when he prints name tags?  Any effort to answer the question would result in Susie having to print as many pages of a particular full page t-shirt design as she could before the ink ran out, and John printing out pages and pages of name tags until the ink ran out.  And the end result of this particular test would ultimately be useless against any future projections, unless Susie and John only ever printed that one design.  Apples and oranges comparisons like this never work.

The real problem here is with the question itself.  The one people should be asking, and the one that they really want the answer to anyway even if they don’t know it, is “What’s it going to cost me to print something?”  And THAT question has an answer – one that is based on 3 very simple principles and some pretty basic math.

  1. The Coverage Area: How many square inches are in your design?
  2. The Coverage Percentage: What percentage of the coverage area is printed?
  3. Designs Per Page: How many designs can you print on a single page?

Calculating this is a lot easier than it sounds, and the important thing here is to realize that it isn’t necessary to be absolutely precise – some rounding and fairly close guesses are perfectly fine.

First let’s figure out your coverage area.  To do that, take the overall height of the image and multiply it by the width of the image to obtain the area in square inches (or centimeters, if you are using metric).  You can even do circles the same way, just lower your coverage percentage estimate since the “corners” don’t really exist and are empty.

For any mathematicians out there that want greater accuracy with circles, the formula is A = π r2 (take half the diameter, times itself, times 3.14.)

For example, your design for an 11oz mug that measures 3.25” high x 8” wide would be 26 square inches.  Or, a 3” circle ornament or coaster would be 7.1 square inches.

Once you have the square inches in your coverage area, estimate your percentage of coverage based on a visual “best guess” of the amount of that area covered by your design.  Keep in mind that light, pale colors use less ink and are thus considered to be lower coverage, while darker colors are considered higher.  Open areas and white space are zero coverage.  Consider light coverage to be below 40%; medium is 40%-60%, and heavy is above 60%.

Next, multiply the square inches by $0.0075 (3/4 of a cent) for typical medium coverage designs.  For light coverage, use $0.005 (half a cent), or for heavy coverage, use $0.01 (one cent).

Assuming an average medium coverage design, the ink cost of our mug and ornament examples would be rounded to $0.20 cents and $0.05 cents, respectively.

Last but not least, let’s figure out what the paper cost is.  Using 8.5” x 11” paper, you can fit 3 of those mug designs on one page, or 5 of the 3” ornaments.  Based on the cost of a single pack of 100 sheets of our MPRES sublimation paper at $0.14 cents per page, your paper cost is under $0.05 cents per mug, or under $0.03 cents per ornament.

Add the paper cost to your ink cost, and that brings the total in ink and paper to $0.25 and $0.08 for your mug and ornament, and now you know what your items will cost you to print.  That’s it!

*All calculations used in this article are based on the market standard Sawgrass HD series sublimation ink for the Sawgrass Virtuoso SG400 and SG800 series of desktop sublimation printers.  Other printers, inks, and formats may result in different costs. 

**The extended size ink cartridges save approximately 25% in ink cost over standard ink cartridges due to their larger capacity and lower price per milliliter of ink.

Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

How To Sublimate Without a Sublimation System

In a previous article I wrote a tongue-in-cheek bit about people who shouldn’t do sublimation.  I said how if you couldn’t use a computer, sublimation probably wasn’t for you.  Like most generalizations though, it isn’t 100% applicable in all cases. Hey, at least I used the word “probably”.

Now, I’m going to tell you how you CAN create unique and interesting items, sublimate them to the sublimation blank of your choice, and sell them to others – even somewhere like Etsy – all WITHOUT a sublimation system.   In fact, you don’t really need a computer, printer, or heat press!  What? Heresy you say?  Read on.

I’m talking about Artesprix Sublimation Markers.  Basically, they took sublimation ink and put it into a set of 10 colors of chisel tip markers that you can draw and color with.  With these markers, you can draw anything that your artistic talents render you capable of drawing, and then put it (sublimate it) onto any of the thousands of available sublimation blank items.

If it sounds simple, it is, and there are a few different ways you can use these markers, depending on your level of sublitivity (sublimation + creativity).

The Artist:  If you have lots of talent in the drawing and painting department, then this opens up a new way for you to create and sell unique one-offs of your work.  Artesprix markers lend themselves well to sketches, line art, and other methods of drawing that aren’t extremely finely detailed.  As an artist you have the most flexibility, since you truly don’t need any of the normal sublimation equipment.

If you do have a sublimation system, you can produce numbered copies of your designs on the system and then use the markers to paint or color and make each one unique in its own way.

While application of the drawing to a sublimation blank is definitely easier with a heat press, you can use an iron for many fabrics and flat goods, or a mug wrap and oven for several different kinds of drinkware.  And, unique, hand crafted items are especially well suited for selling in your Etsy store.

The Colorist:  Love to color in coloring books?  Using your regular non-sublimation printer, paper, and computer, you can find or design and print patterns and drawings for coloring (or just tear out pages from a coloring book).  Then, take the Artesprix markers, trace the lines, color in your design, and sublimate away.  If you happen to already have a sublimation system, you can print patterns and drawings on plain paper using the sublimation ink, and then color in with the markers.

The Memorist:  For lasting memories, give the markers to the kids (or adult kids) and let them draw or color something on paper instead of on the wall.  You take it, sublimate it, and you’ve created a lasting keepsake.  You can do this for your own kids or for other groups such as birthday parties, classes, or even art classes in schools.  Sell the sublimated products to the parents (or the kids), and they’ll have something they can use and will last a lot longer than a refrigerator drawing.

The Craftist:  Check out some craft stores, craft meetups, make-and-takes, or other craft related classes and venues.  Crafters love making unique items and learning something new.  Show them how it works, sublimate their work on site with a heat press (or even show them how to do it), and rake in the dough.

There are probably other categories of people who can use Artesprix markers, but I couldn’t think of more clever words ending in “ist” to name them with.  At any rate these should give you lots of start-up ideas on how to use them.

For full directions on using Artesprix markers or to order up a few sets for yourself, see our product page and click on the “Instructions” tab (and the other tabs as well).  As always, feel free to contact us with any questions.

Article by Tom Chambers; Artwork by Carolyn Cagle, Strikke Embroidery
Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

3 Groups Who Should Never Do Sublimation (and 1 Group Who Should)

by Tom Chambers

There are 3 groups of people who should never do sublimation.  Are you one of them?

  1. People who have absolutely no interest in sublimation.

Hey, I’m not here to convince you to do something you have no interest in.  If you aren’t interested in a way to decorate thousands of items in full photo-realistic color easily and quickly at high profit margins – who am I to suggest otherwise?

  1. People who have no creativity.

While practically everyone has some level of creativity out there including most who think they don’t, there are a handful of people that just have no imagination at all. If you can’t take a picture of your cat, write a sentence, or print something, then sublimation probably isn’t for you.

  1. People who cannot use a computer.

Let’s face it, not everyone is a computer nerd.  Not everyone wants to be, and thankfully, no one has to be.  Most people have at least had limited exposure to computers on some level.  However, if you are one of those who prefer to avoid such modern contrivances in favor of more conventional means like pen and paper, then you probably shouldn’t do sublimation.

If you don’t fall into one of the above groups, then read on, this article is for you.

Sublimation is EASY.  That’s right, EASY, in all CAPS.  People get hung up all the time on the word “sublimation” and the definition, because it sounds scientific and complicated, which apparently makes it so intimidating that people will sometimes buy a sublimation system and then store it in a corner and look at it periodically, too afraid to even open the box.  Nothing could be further from the truth.

Ok, so “sublimation” IS scientific and complicated – but you don’t actually need to know any of that, any more than you need to know what science is behind the print-head and the electronics inside your printer that make it work to print pictures of your children, pets, or a business plan for that great idea for a sublimation business.

When you print something, you don’t think about printing – you just print, right?  Sublimation is like that too.  In fact, printing is the first step in the process, so if you have already printed something, you already know what to do.  Not very intimidating is it?

Sublimation is FUN.  Here again, FUN in all CAPS.  You should enjoy what you do, and if you can make money at it, that’s even better.  Sublimation is fun because you are limited only by your imagination.  If you can imagine something and print it, then you can put it (sublimate it) onto one or more of the thousands of blank items just waiting for your sublimativity (sublimation + creativity; I just made that up – feel free to credit me).

Once you’ve sublimated something, you can sell it and make money.  Putting the image you printed onto a sublimation blank is the second step in the process, which usually involves a heat press.  Doing all that IS fun, and not very intimidating either.

Sublimation is PROFITABLE.  Yes, I know, to be redundant, PROFITABLE in all CAPS.  That’s because the margins can be quite astounding.  Where else can you start up a business for under $2000 (and in some cases, even under $700!), have fun doing it, and make anywhere from 2 to 6 times your cost, typically on the higher end of that range?  For the mathematically challenged, that means if you have a product that costs you $3, including the cost of the ink and paper and your time, you can sell it for $6 to $18.

Oh, and did I mention that from the point in time you decide to embark on a sublimation journey until you will be making products to sell can be as quick as 1 day?  Contact us for more information and if you have any questions.

This introductory article is broad in scope, but future articles will expand some of the individual points mentioned into their own articles.

Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

How to Get the Most from a Trade Show

One of the things we talk about a lot on this blog and its sister blog,  Threaducate is the benefits of attending an industry trade show,  and what you can learn from your attendance.   For those who have never been to an industry show,   it’s a place where vendors gather to showcase their new equipment and products.  Some shows will allow actual sales of goods on the show floor,  others will not.   A show is a great place to learn, to find new products,  and to price and test new equipment.   If you are able to attend an industry trade show,  it’s well worth the price and the time.

EnMart has been exhibiting at trade shows,  and attending them as well,  for pretty much as long as the company has been existence.  Over that time,  we’ve figured out some things that we recommend attendees do to get the most from their attendance.   Here are our top tips for getting the maximum value from your trade show attendance.

Tip 1:  Have a plan – Most shows will have a website that lists exhibitors with a brief explanation of what that exhibitor sells and will be showcasing that the show.   It’s definitely worth the time to figure out who you want to see at the show and what you want to ask those people.   Make notes.  Plan your route through the show to be sure you see those people you absolutely want to see first.

Tip 2:  Dress in layers –  Some show floors will be warm.  Others will be over airconditioned.   Dressing in layers allows you to remove or add clothing as the temperature dictates.   Comfortable shoes are also a must.   Even if the show is a smaller one,  you’re still going to be walking and standing quite a bit.   Shows are much less fun if your feet start hurting in the first hour.

Tip 3:  Do your homework – A trade show may be one of the only opportunities to actually talk to sales reps or technical support people for the equipment you own or want to buy.   Do your research ahead of time and figure out what questions you want to ask.    The more you know,  the better the questions you’ll ask,  and the more useful information you’ll receive.

Tip 4:  Bring business cards –  Even if you don’t normally have business cards,   it’s worth it to try and print some up if you’re going to a show.  There are two reasons to have cards.   One is to give to reps you talk to in the booths you stop at.  Particularly if you’re asking for literature or more information,  having your contact info readily available is very helpful.   The second reason to have business cards is for networking purposes.  You’ll be meeting other people in the industry, some of whom may potential partners,  so it’s good to be able to exchange contact info.