For those who may not have heard one of my rants regarding how valuable a tool Pinterest can be for decorators, I thought I’d recap. Because Pinterest is about aspiration and ideas, it’s a great place to sell the work decorators do. It’s especially great for sublimation because a lot of people don’t know what dye sublimation is or what can be done with it. Creating boards on Pinterest allows you to essentially create a lookbook or a gallery where your customers can browse, learn about sublimation, and get ideas for products they may want to buy for themselves. If you’re a sublimation business and don’t have Pinterest boards, you should set some up immediately. Here are some tips to get the most out of your Pinterest account.
#1 – Set up a business account – A Pinterest business account will offer anyalytics and other tools that a regular account won’t offer. It’s also something you need if you want to offer buyable pins. Business accounts also allow for advertising, something a basic account does not do.
#2 – Follow strategically – You’re setting up the accounts to draw in new business and to educate your customers, so you want to be sure you’re information is getting to the right people. Figure out who your target market is and where they are on Pinterest and then make sure your information is in those places. You can have the best boards in the world, but if they’re not seen by the right people, it won’t matter.
#3 – A picture is worth a thousand words – Pinterest is all about the visuals, so make sure you have the best pictures you can possibly take. While captions and informative descriptions are helpful, it’s the picture that’s the first introduction to the product. Make sure that introduction is a good one.
#4 – Educate your customers – A lot of people don’t understand what sublimation is, so make sure your boards do more than just showcase the products you can create. Give glimpses of the process and behind the scenes. Help potential customers understand what dye sublimation is and what it can do. The more your customers understand what can be done, the more likely they are to ask you to do it.
#5 – Create boards around a specific theme – If there’s a particular product you like to make, or a particular market to which you’d like to sell, create boards that target that theme. One of the things people do on Pinterest is try to get ideas, for a party, for a gift, for an event and so on. If you want to do items for family reunions create a family reunion board where you show pictures of families using and wearing your work, showcase new ideas you have for family reunion themed merchandise, and maybe even include tips about planning a reunion. Same for schools or clubs or whatever you might want to target. Specific boards tend to sell better than general boards, as you’re narrowing in on a target and providing the info your potential customers need all in one place.