Social media can be a great place to sell your work, as long as you take care to position your accounts correctly and make sure that you’re putting your work in front of people who will want to buy it. There are also ways to showcase your products to make them more attractive to those who might want to buy. None of this is particularly difficult, but it takes a little thought if it is to be done properly. Here are some places where sublimation might be sold successfully, and some things to consider when you’re working on selling what you’ve made.
Consider this: Pinterest can be a goldmine for decorators – Pinterest is a built in lookbook and memory aid all in one. You can build boards that showcase various events or needs for which you can make items. It could be a family reunion board, or a cheer camp board or a baby shower gift board. On the board you can showcase ideas for those events, helping those who are lost for an idea themselves. Pinterest also encourages people to save pins to their own boards, which means that your ideas will be saved in other places and serve as a reminder that your services exist.
Consider this: Solve a problem, don’t sell a product – I’ve said this a million times before, but it’s true, people don’t like to be sold. If your social media feed are a constant blare of “buy me” messages, people will get turned off. What you need to do instead is solve a problem for those who visit your feeds. The problem may be as simple as “what type of shirt should I get for Larry’s retirement party”, but answering that question could get you a sale. When you’re posting to social media, don’t ask “what do I need/want to sell”, ask yourself “what problem can I solve for my customers?” and then post accordingly.
Consider this – Know your customer – No business has a customer group labeled “everyone”. Before you set up any social media profiles or start selling anything, you need to know who your target customers are and where they are on social media. The best sales pitch in the world won’t work if it’s being made to the wrong people.
Consider this – Groups may be great places to sell – If you have a hobby or activity that you particularly enjoy, consider making sublimated goods that relate to whatever it is you like doing. It may often be possible to find groups on Facebook, or forums, or boards on Pinterest, that are focused on that particular hobby or activity. Make sure to obey the rules of the group, but there are groups that allow sales, and this gives you a guaranteed audience who most likely will be interested in what you have to sell.
Consider this – A good picture is worth a thousand words – Social media is visual, even the sites that do allow more words center around pictures. It’s worth it to invest in the best options you can afford for taking photos. It’s also worth the time to do research online regarding how to take good product photos. Remember, this is a showcase of your work, so present it in the best light possible. Good product photography can make a huge difference in sales, so it’s well worth the time it takes.