Since We’ve Been Gone…

As I wrote on SubliStuff’s sister blog yesterday, it’s been a while since I’ve blogged on a regular basis.  I’m hoping to change that as my schedule goes back to a more normal routine,  and so I wanted to start the new cycle of blogging with a kind of round up/catch up post.    This post will mostly be a list of things I’ve been wanting to mention to you, but haven’t had the time to mention until now.

First on the docket,  I want to mention that Sawgrass Ink has started a new blog.   The blog is called How to Sublimate, and it’s a brilliant entry into a field that really needed some good, helpful blogs.   I’m so excited that Sawgrass has started blogging.  If you currently sublimate, or are considering it,  this blog should definitely be on your must read list.

Second,  I wanted to say thank you to everyone who came to see us at the NNEP shows in Nashville and Houston.   We got to introduce a lot of people to sublimation and ChromaBlast and it was great fun to do so.    I also want to say thank you to Jennifer, Arch and Susan,  who once again put on some great shows for both exhibitors and attendees.   The NNEP is a great organization.

Third,  I wanted to give everyone a little advance notice of a price increase that will be occurring soon.   In early September,  prices for all our Geo. Knight heat presses will be rising.   If you were thinking of buying a press,  there are a still a few days to get your order in before the prices rise.    While the increase won’t be that severe,  everyone likes to save a little money,  and placing an order now will help you do just that.

Fourth,  anyone going to ISS Atlanta or ISS Ft. Worth should stop by and visit the EnMart booth at those shows.   We will be in booth 332 at ISS Atlanta and booth 812 at ISS Ft. Worth.   While we will not have a sublimation set-up in the booth,  our sublimation expert will be at both shows and available to answer questions.   It will definitely be worth the visit.

That’s about it for now.   We will be going back to our regularly scheduled round of posting,  so if there is a topic you would like to see covered,  please share your suggestion.

Why Buying at a Trade Show Makes Sense

As those of you who follow us on Facebook and Twitter already know,  EnMart will be exhibiting at the NNEP Embroidery Marts in Houston and Nashville later this summer.   We’re very excited about these shows,  partially because we’ll be debuting a new booth design and partially because we’re bringing a lot of product to sell and there will be some great savings to be had in our booth.

If you’ve never purchased anything at a trade show before,  you may not know there are several reasons why this type of purchasing makes sense for a lot of businesses.  For one thing,  many companies,  EnMart among them,  may offer discounts or special deals that are available to trade show attendees only.   There are a couple of reasons for this practice.  One is that we want to sell the stuff we bring to the show,  and another is that we want people to visit us when we go to these shows.  Offering discounts or deals is a great way to move merchandise and to get people into our booth to learn more about us.  It’s really a win-win for everyone.

Another reason to buy at a trade show is that you get to see the merchandise first hand.  You can talk to people who actually use the items they’re selling and you can see the machines put through their paces.  Videos and webinars and all the rest are very useful,  but nothing is a substitute for actually being there and watching someone use a piece of equipment.   Trade shows also let you compare products,  so you can find the items that best suit your budget and your needs.

Buying at a trade show also allows you to avoid shipping charges.  EnMart plans to have several of our QuickStartR packages and a few of the Ricoh 7000 printers in our booth in Houston and in Nashville.   We’ll also have paper, Hanes Sublimation Maker software and other products.   Whether you purchase a package or simply buy a few packs of paper,  you’re saving the cost of shipping.  Buy enough product and the savings can really add up.

Finally,  the biggest advantage to buying at a trade show is simply this,  you get to talk to the experts.  Each business and each person will have slightly different needs,  and talking with someone who uses the products they sell will help you find the products that are right for your business. Talking on the phone is useful and talking via e-mail or live chat can be helpful,  but nothing really replaces standing face to face and talking with an expert.

EnMart will be in Houston at Embroidery Mart South and in Nashville at Embroidery Mart East.  We will announce booth numbers as soon as they are available.   I hope everyone who is attending those shows will stop by and see us.