The Right Product to the Right Person (at the Right Time)

There’s a popular notion that some people could sell anyone anything.  The old “He could sell an icebox to an Eskimo” cliché is trotted out and everyone has a good laugh.  The general feeling is what matters most is a talent for selling, not the product you’re trying to sell or the person to whom you’re trying to sell it.

At EnMart, we don’t believe that’s true.  We feel knowing and understanding the products and the customers to whom they are being sold is as important, if not more important, than having a talent for selling.  After all, you could sell an icebox to an Eskimo, or a heat lamp to someone who lives in the Sahara Desert, but is that really going to benefit your customer?  Wouldn’t it be better to understand the needs of the customer, and the specifications of your products, and then make a match between the two?   The desert dweller gets the ice box, the igloo owner gets the heat lamp, and you get contented customers who will certainly call you when they need to make their next purchase.

If you have questions about a product that EnMart sells,  ask us. EnMart sales and customer service staff aren’t experts in every product we sell, but they have access to people who are.   If they don’t know the answer to your question themselves,  they will connect you with people who do.  You can contact us by phone,  via e-mail or through live chat.  EnMart also has a presence on Twitter and Facebook.   We’ll give you all the information you need to make an informed decision, and we’ll provide you with the benefit of our experience and knowledge, so you can be sure you’re making the decision that’s right for you and your business,  not for us and our business.

There’s a popular notion at EnMart: the goal shouldn’t be to sell anyone anything, rather the goal should be to sell the right product to the right person at the right time.   Based on the satisfaction rates of EnMart customers,  we’re betting it’s a notion that’s going to catch on.