Merry Christmas

merry christmas 3We wish you all a happy and safe Christmas.

EnMart will be closed on Wednesday, December 24 and Thursday, December 25, 2014 for the Christmas holiday.   We will reopen on Friday, December 26, 2014.

All orders placed on 12/24 – 12/25 will ship on Friday, 12/26 when we resume normal operations.

Changes

change ahead 2When EnMart first became a company,  in late 2007,   we had one plan,  to supply the best thread,  stabilizer and other embroidery products to the commercial embroidery marketplace.   Fast forward to today,  and some six and a half years (give or take) since EnMart began,  what we do and what we are has changed.   We now sell sublimation supplies.   We sell quilt thread and FabricMaker and are looking at expanding into other quilting related items.    We are exploring new markets and encountering new customer types and the simple site that started it all is beginning to need a bit of an upgrade.

In the next few months we will be making upgrades and changes to our website.  If you want the quick version of what we’re doing,  here are the bullet points:

  • EnMart is splitting the store in two.
  • One site is for businesses, and the other for everyone else.
  • Businesses must use a login, and get custom pricing.
  • Everyone else can buy from us now from the public site.
  • If you already have a login you can still use it.
  • Always go to www.myenmart.com and choose the login option that applies to you.
  • If you are a business and don’t have a login, you need to contact us to get one.
  • If you are not a business, you can shop with or without logging in.

Log-ins will still be required for all customers checking out,   but you will only need to log-in before shopping if you are a customer who is eligible for special pricing.  The front end log-in option will be implemented soon.  Pricing structures will be put in place some time after the log-in option goes live.  You can find a complete description of the changes we’re making and the reasons behind them on our FAQ page.

Making these changes  will benefit everyone involved.    The log-in and customer category functions will make sure that every customer receives the proper pricing for their type.    It will also allow a wider group of customers to purchase from EnMart which means some people who were previously turned away will now be able to buy.   This structure will also help us ensure that we’re not trespassing on the territories of any customers who buy from us to sell to the end user.    The changes will also allow us to keep everything on one site, instead of having different sites aimed at different categories of customer, which would have gotten confusing for everyone.

As always, we encourage you to offer us your feedback about these changes.   You can comment on this post, send an email to info at myenmart dot com, leave a message on our Facebook page, send us a message on Twitter or call us and let us know what you think. We appreciate any feedback you can give us, and it will certainly be considered as we move forward with these changes.

Why EnMart sends e-mail

mailing listWhy is EnMart sending you email? Are we spamming you? Did we buy a list? We get these questions sometimes, so we thought it was time to explain ourselves, and let you know why you just might want to keep on receiving the messages we send.

EnMart, as a rule, sends out three types of email messages. They are:

  1. Order confirmations/updates, sent out automatically by our online store
  2. Direct correspondence, such as quotes, information, notifications, questions, or answers
  3. Mass emails, such as special offers, sales, or other general information

For the purposes of this post, we are addressing the third type of email.

First off, we would like to emphatically state that we do NOT buy lists to send mass emails. We don’t like those kinds of emails either. Our emails are ONLY sent to three groups of people. Those who have:

  1. Placed an order with us at some point in time in the past
  2. Attended one of the trade shows where we exhibited
  3. Indicated in some other way such as via our Facebook signup page that they are interested in receiving our emails.

A lot of people don’t realize it, but when you attend a trade show, somewhere in the papers you sign or in the information you receive is a statement that you are giving permission to the exhibitors to contact you via email. After all, that’s one of the main purposes of a trade show – to connect vendors with existing and potential customers.

Trade shows are mutually beneficial. As a customer, you want to find new products and vendors, information, or meet with your current suppliers. As an exhibitor and vendor, we want to meet with you, our customers, and we want to gain new ones. Sending emails out to trade show attendees can sometimes reach people we missed, or people who may have stopped by and forgot about it.

As an advertising medium, email lets us keep costs low and also offer occasional discounts, product offerings, or other potential benefits to you. Since mass email and social media (Facebook, Twitter, etc.) are the ONLY methods EnMart uses to notify you of these special offers, if you are not following us or receiving our emails, you will miss that limited time free shipping offer, or the % discount, etc.

We’re not machines auto-emailing you. We are real people, and if you reply to any of our emails, you will reach a real live person and not one of those “do not reply” mailboxes that drops your message in to a bottomless black hole. We do our best to keep the number of emails down to a minimum of around 1-2 per month. If you don’t want to receive them, it is very easy to stop them and we honor your unsubscribe requests.

We use Constant Contact to send out all mass emails, and there are very strict rules that we must adhere to. All these emails have a very convenient “Safe Unsubscribe” link at the bottom. With a few clicks you can unsubscribe from any or all of our lists, and we’ll never email that email address again. We couldn’t even if we wanted to – Constant Contact prevents it. In fact, if you later want to start receiving emails from us again, you’d have to either go back to Constant Contact and change your settings, or come up with a new email address.

While we do make every effort to reasonably target our potential audience with relevant email content, it can appear to be a bit of a shotgun approach at times, and you may receive something that doesn’t pertain to you personally. For those emails, we apologize and beg your indulgence.

Sincerely,

The EnMartians

3 Tips for Offering Great Customer Service

customer service blocksWhen you ask someone why they buy from a particular company,  the answer you get may involve the selection of products a company carries,  or the fact that they offer low prices,  or perhaps the mention of a location that is conveniently close.   Different customers will make purchases for different reasons,  but one reason that many customers may not mention,  but which can do a lot toward making a customer devoted or departed,  is customer service.

If you are looking to improve your company’s customer service in 2014,  I’d like to share some things we’ve learned about good customer service as EnMart has grown.    Our goal is always to provide timely responses,  to make sure that the customer is satisfied and to help our customers learn and expand their own businesses.    Here are some reasons why we have these goals and some explanation of how we strive to meet them.

Tip 1:  Any response is better than no response,  but a timely response is best:  During normal business hours,  most inquiries about EnMart products and services are replied to within a few hours and some are handled within minutes.   On weekends and holidays the responses may take a bit longer, but we still try to make them as prompt as possible.  One comment we consistently get from our customers is “you responded to my question so fast”!  Quick responses allow your customers to get on with their business more quickly and also let them know you care about their questions and want to help. Even if you have to say no or cannot help with their request,  a timely response that says so and allows the customer to move on is better than no response at all.

Tip 2: Sometimes customers just need to vent:  An angry customer is often angry because something wasn’t as they expected and that’s thrown off plans they had for getting a job done and satisfying their customer.    Often,  in these situations,  the best thing you can do is just let the customer blow off a little steam.   This helps you understand what the dilemma is and can also possibly present you with a solution that will satisfy both parties.

Tip 3:  Share what you know:   Some people treat knowledge as a zero sum game,  thinking if they share what they know competitors will seize that knowledge and steal customers and market share.  In reality,  this rarely happens.   Sharing what you know can help build a customer base for your business and also help you form relationships within your community.    Your knowledge and expertise can have great value to someone just starting out or someone who is trying to learn something new.   Taking a moment to share what you know can have huge benefits for both those that learn from you and for you.

 

 

Happy New Year!

happy new year 3EnMart will be closed Tuesday, December 31 and Wednesday January 1 in honor of the New Year’s Holiday.

We will return to work on Thursday, January 2, 2014. 

All orders placed on Tuesday, December 31 and Wednesday, January 1 will be shipped when we return on Thursday, January 2.

Happy New Year and here’s to a prosperous and creative 2014!

T’was the Night Before Christmas – Sublimation Version

santa2Note:  I first wrote this parody of The Night Before Christmas in 2011.  It amused me,  and some other people, so I thought it was worth making it a Christmas tradition. 

Twas the night before Christmas and all through the shop
All the printers were printing and going non-stop
The pressers were pressing with all of their might
For presents, for Christmas, were needed that night

The t-shirts were folded up neatly and boxed
And dreaming of sublimation transfers that rocked
And mamma in her apron and I in the same
Were printing sports jerseys with numbers and names

When out front of the shop there arose such a clatter
I sprang from my work to see what was the matter
Away to the entrance I stumbled pell-mell
Threw open the door and screamed out “What the … bell?”

I clung to the doorframe, exhausted and drawn
Wondering where all the daylight had gone
A miniature sleigh, and Santa, plus eight
Reminded me quickly that orders were late.

The little old driver, that lively St. Nick
Cried, “Bring me those orders, and move them out quick!”
Bring mousepads, bring mugs and t-shirts galore
Bring bookmarks and puzzles and tote bags and more!

Now Printer, you know this, stop looking so ill
There’s children, world over, with stockings to fill
Bring jerseys; bring car flags, and maybe a plaque
But hurry, please hurry and fill up my sack!

I’d never made claim to being an elf,
But found, by St. Nick, I could not help myself
The printers sprayed color, the heat presses pressed
And presents were finished for Santa’s great quest

The last transfer was printed, the last item dyed
When I turned to find Santa smiling by my side
“Printer you’ve done it!” he said with a grin
And his sack started bulging as the last gift went in

Whether mugs for a latte, plain coffee or tea
A puzzle, a clipboard, a box for jewelry
A key chain or shirt with a logo so bright
There’ll be happy children with gifts made this night

How Santa’s eyes twinkled, his belly it shook
As he gave me the kindest and nicest of looks
His laughter was merry, his praise much desired
My gifts had passed muster and were much admired

As I stood in my shop, all the gifts finally made
The stress of the holidays started to fade
Personalized gifts, sublimated, jolly and fun
Would delight gift recipients, every last one

With a wink and a nod Santa sprang to his sleigh
Gave a flip of the reins and was flying away
His bag bulging with presents, his sleigh loaded down
He set off to being joy to every city and town

I laughed as I saw him, that jolly old elf
Flying off with gifts made by my very own self
With his bag full of pet tags and beer mugs and all
I waved as he flew off and then heard him call

Hey Printer, keep working, there’s always next year
And I’ll be returning now never you fear
Until then, keep printing, with colors so bright
Merry Christmas to all, and to all a good night!

Happy Thanksgiving

happy thanksgiving  EnMart wishes all our customers, fans, and friends a happy Thanksgiving.

  On the list of things for which we are thankful,  you all rank at the top!

  We will be closed on Thursday, November 28 in honor of the Thanksgiving holiday.

  Normal business operations will resume Friday, November 29.

EnMart Shipping Notification Glitch

we apologizeSome of you who have placed and received orders in the last few months may have received a shipping notification for those orders today.  There was a glitch in the EnMart system,  and the status of some orders was changed from shipped to backordered.  When we corrected that problem,  the system generated new shipping notifications for all the orders previously shipped.

This was an error.

No new orders were shipped and no new charges were assessed. We apologize for any confusion this may have caused.

 

Create Your Own Fabric with FabricMaker

FM-Composite SMOne of the joys of working with EnMart is the fact that we get to deal with so many companies that are working to create new products for various decorating markets.  Sometimes,  the new products that are being offered introduce us to a new market,  which is always fun and exciting,  as it gives us a chance to learn about new decorating disciplines while also offering new products.

EnMart’s latest new product is FabricMaker,  a digital printing solution which combines professional pigment-based textile inks,  specially prepared 100% cotton 60×60 4.5 oz quilt fabric, and a range of printers.   The result of this combination is the opportunity to produce quality dye-fast fabrics in the comfort of your shop,  home or studio.     If you’ve ever longed for custom fabric you could print on your schedule,  FabricMaker is the perfect system for you.

Keep in mind,  this fabric is not hobby grade.  This is high quality, commercial grade fabric that is wash-fast,  color-fast and offers vibrant colors and deep blacks.    This fabric is also resistant to crocking,  so you won’t have to worry about dye transferring from your custom fabrics to other items.    If you’re looking to create heirloom quality items,  like memory quilts or Quilts of Valor,   FabricMaker will let you create personalized fabric that will remain colorful and unfaded through repeated washings.

EnMart is proud to offer the Quick-MakeR-1 FabricMaker package to help those of you who want to print your own fabric get started.   This package includes a Ricoh SG3110dn printer,   a complete set of the FabricMaker ink, 1 pack of 25 sheets of 8.5″ x 11″ FabricMaker 100% Cotton Quilt Fabric,  1 USB cable as well as color management profiles,  printer drivers and instructions on CD.   If you have an iron or a heat press and a graphics program of some time,  you can begin creating your own fabric immediately.

Fabric figures in so many things in our daily lives,  and many decorators,  including quilters,  use fabric to create not only art,  but also memories that will be passed down from generation to generation.   Memories,  art or simply something that keeps a child snug on a cold winter night deserve to be created with the best tools and products available.   We believe FabricMaker is one of those tools and we’re very excited to be able to offer it to you.

 

EnMart is Having A Webinar and You’re Invited

learnAlmost anyone who sublimates is probably familiar with the webinars offered by Sawgrass Ink.     These webinars are great little education sessions, offered online and each deals with a specific topic that is of interest and help to people working with sublimation.

EnMart has always been dedicated to helping our customers get the most from their sublimation equipment and supplies,  and part of doing that is providing information and opportunities for education.   We are proud to announce that we will be offering a webinar,  in cooperation with Sawgrass Ink, on June 25.  It is scheduled for 4pm EDT / 3pm CDT.

Because a great many of our customers are embroiderers,  it made sense that our first webinar would deal with adding sublimation to an existing embroidery business.    We’ve talked several times on this blog and in other places about how well sublimation and embroidery mesh,  and how the options for a business expand when both decorating disciplines are available.   Now,  through this webinar,  you can learn from embroidery professionals who already do sublimation,  and get tips and information on how to successfully add sublimation to your business and increase your profits.

The webinar content is as follows:

Adding Sublimation To An Embroidery Business

Sublimation is an ideal fit for any embroidery business as it allows you to expand your market reach with a wide range of new products, such as full-color t-shirts. However, the processes are quite different when it comes to implementation. From art to setup to production to pricing, digital decoration lives in a unique world all of its own.  Spend some time with Embroidery Professionals who will show you everything you need to know to add sublimation to your embroidery business.

You may register for the webinar here:  https://www2.gotomeeting.com/register/249395930

 UPDATE:  THIS WEBINAR HAS BEEN RESCHEDULED TO TUESDAY, JULY 9.   THE TIMES REMAIN THE SAME.