Category: About EnMart

Sublimation Section Update

sublimation blanksIf you haven’t been to the sublimation section of our website lately,  you may want to pop in and take a look.   We’ve added some new things and rearranged things a bit to make it easier to find the items you want to purchase.     Today I thought I’d give you a brief tour.

First let’s start with the sublimation blanks section,  as that has probably had the biggest overhaul.    We added some new items,  like blank fabric and Christmas stockings and also now include Vapor Apparel in the sublimation blanks section.    If you’re looking for mugs,  mousepads,  t-shirts or ornaments,  this is the section to visit.

In the sublimation ink section,   you can find all the ink you would need for your Ricoh or Virtuoso sublimation printers.   Inks are sorted by the printer for which they are intended.   If you have an Epson printer,  or don’t see the ink for your Ricoh printer on our list,  please contact us and ask about it.  We sell all currently available Sawgrass inks, and can obtain and stock anything that isn’t in our current inventory on request.

We are proud to say we still offer Mpres Paper,  the only paper we carry and exclusive to EnMart.    The paper is still getting rave reviews on our Facebook page.   It’s a great paper and one we not only sell,  but use as well.   If you’re interested in a sample,  send your request with address information to mpres@myenmart.com.    We’ll be happy to send you a sample via USPS.

Finally,  we should talk about the sublimation accessories category,  which has also had some new arrivals.  We’ve added individual PFTE pressing pillows as well as a pressing pillow kit.  We also have waste ink collectors,  heat tape and mug and bowl wraps.  If you need items to make your sublimation go more smoothly,  this is the category to visit.

 

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Happy Fourth of July

4thOfJulyEnMart will be closed on Monday,  July 4, 2016 in honor of Independence Day.   We will resume normal business hours on Tuesday,  July 5, 2016.

We wish everyone a happy and safe holiday!

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EnMart East is On the Move

moving-dayEnMart East, our location in New Jersey, is moving to a new facility. As of 1/4/16, they will now be located at the following address:

8555 Tonnelle Avenue Unit 306
North Bergen, New Jersey 07047

The phone number has also changed. The new phone number is (201) 662-1816.
Orders may still be placed by calling the toll free number – 866-516-1300.
Local pick-up will be available at the new location.

T’was the Night Before Christmas – Sublimation Version

christmasNote: I first wrote this parody of The Night Before Christmas in 2011. It amused me, and some other people, so I thought it was worth making it a Christmas tradition.  This is the fourth year this has been posted,  so  guess it’s firmly a tradition now.  

Twas the night before Christmas and all through the shop
All the printers were printing and going non-stop
The pressers were pressing with all of their might
For presents, for Christmas, were needed that night

The t-shirts were folded up neatly and boxed
And dreaming of sublimation transfers that rocked
And mamma in her apron and I in the same
Were printing sports jerseys with numbers and names

When out front of the shop there arose such a clatter
I sprang from my work to see what was the matter
Away to the entrance I stumbled pell-mell
Threw open the door and screamed out “What the … bell?”

I clung to the doorframe, exhausted and drawn
Wondering where all the daylight had gone
A miniature sleigh, and Santa, plus eight
Reminded me quickly that orders were late.

The little old driver, that lively St. Nick
Cried, “Bring me those orders, and move them out quick!”
Bring mousepads, bring mugs and t-shirts galore
Bring bookmarks and puzzles and tote bags and more!

Now Printer, you know this, stop looking so ill
There’s children, world over, with stockings to fill
Bring jerseys; bring car flags, and maybe a plaque
But hurry, please hurry and fill up my sack!

I’d never made claim to being an elf,
But found, by St. Nick, I could not help myself
The printers sprayed color, the heat presses pressed
And presents were finished for Santa’s great quest

The last transfer was printed, the last item dyed
When I turned to find Santa smiling by my side
“Printer you’ve done it!” he said with a grin
And his sack started bulging as the last gift went in

Whether mugs for a latte, plain coffee or tea
A puzzle, a clipboard, a box for jewelry
A key chain or shirt with a logo so bright
There’ll be happy children with gifts made this night

How Santa’s eyes twinkled, his belly it shook
As he gave me the kindest and nicest of looks
His laughter was merry, his praise much desired
My gifts had passed muster and were much admired

As I stood in my shop, all the gifts finally made
The stress of the holidays started to fade
Personalized gifts, sublimated, jolly and fun
Would delight gift recipients, every last one

With a wink and a nod Santa sprang to his sleigh
Gave a flip of the reins and was flying away
His bag bulging with presents, his sleigh loaded down
He set off to being joy to every city and town

I laughed as I saw him, that jolly old elf
Flying off with gifts made by my very own self
With his bag full of pet tags and beer mugs and all
I waved as he flew off and then heard him call

Hey Printer, keep working, there’s always next year
And I’ll be returning now never you fear
Until then, keep printing, with colors so bright
Merry Christmas to all, and to all a good night!

It’s About You, Not Us

iStock_000006951680LargeEarlier today I got a call from a customer who had a question about buying a mug press.   We sold this customer her sublimation system,  the blanks she uses, and got her started using an oven and mug wraps.   She’s doing a nice business selling her original artwork which she puts on the mugs,  and was very happy with this method of sublimation until the oven she was using broke.   She purchased a replacement oven,  but it didn’t seem to work as well,  and she called us asking about purchasing a mug press.

Now we sell a high end mug press from Geo. Knight,  and it’s a press I’d recommend to anyone.   Our parent company has used Geo. Knight presses for years,  and we know they’re well made,  and well supported.   I have no problem advising a customer that a Geo. Knight press is a great buy,  except when I can tell  from what the customer is saying to me  that the Knight press,  while a great purchase, isn’t really what the customer wants and needs.

In this case,  the customer wasn’t sure she wanted a press at all,  and certainly wasn’t sure she wanted to spend what it would cost to buy the Knight.   I explained why the Knight press was worth the price,  but she was still hesitant,  so I recommended a few other places,  friendly competitors of ours,  where she might find presses that were less expensive.   I told her if we couldn’t have the sale,  I’d rather that it went to a company I knew would treat her right.

She was still unsure,  so we talked a bit more.   As it turned out,  she liked working with an oven,  had the process down pat,  and found the results were great.   The only reason she was considering a mug press was because her current oven wasn’t giving her the results she wanted,   her previous,  more expensive oven that had worked beautifully had died,  and she was under the gun to finish orders.   As we talked,  she realized she really didn’t want a mug press at all,  that she was just stressed about making her order deadlines and grasping for solutions.   By the time we’d hung up,  she had decided to go out and get another higher end oven and proceed with the sublimation method that she liked and knew to be successful.

If there is a moral to my little story,  and I think there is,  it is this:  our interactions aren’t about us,  they’re about you.    At EnMart,  we believe that our job is to listen to what you need and help you find the best way to meet those needs.   If meeting your needs involves selling you products we carry,  that’s great,  we are a business after all.  If meeting your needs means directing you elsewhere and recommending a solution that may not put any money in our pockets at all,  we’ll do that.   Our goal is always, if we can,  to create a happy customer and one who comes back to shop with us again and again.

Happy New Year!

happy new year 3EnMart will be closed Thursday, January 1 in honor of the New Year’s Holiday.

We will return to work on Friday, January 2, 2015. 

All orders placed on Thursday, January 1 will be shipped when we return on Friday, January 2.

Happy New Year and here’s to a prosperous and creative 2015!

Merry Christmas

merry christmas 3We wish you all a happy and safe Christmas.

EnMart will be closed on Wednesday, December 24 and Thursday, December 25, 2014 for the Christmas holiday.   We will reopen on Friday, December 26, 2014.

All orders placed on 12/24 – 12/25 will ship on Friday, 12/26 when we resume normal operations.

Changes

change ahead 2When EnMart first became a company,  in late 2007,   we had one plan,  to supply the best thread,  stabilizer and other embroidery products to the commercial embroidery marketplace.   Fast forward to today,  and some six and a half years (give or take) since EnMart began,  what we do and what we are has changed.   We now sell sublimation supplies.   We sell quilt thread and FabricMaker and are looking at expanding into other quilting related items.    We are exploring new markets and encountering new customer types and the simple site that started it all is beginning to need a bit of an upgrade.

In the next few months we will be making upgrades and changes to our website.  If you want the quick version of what we’re doing,  here are the bullet points:

  • EnMart is splitting the store in two.
  • One site is for businesses, and the other for everyone else.
  • Businesses must use a login, and get custom pricing.
  • Everyone else can buy from us now from the public site.
  • If you already have a login you can still use it.
  • Always go to www.myenmart.com and choose the login option that applies to you.
  • If you are a business and don’t have a login, you need to contact us to get one.
  • If you are not a business, you can shop with or without logging in.

Log-ins will still be required for all customers checking out,   but you will only need to log-in before shopping if you are a customer who is eligible for special pricing.  The front end log-in option will be implemented soon.  Pricing structures will be put in place some time after the log-in option goes live.  You can find a complete description of the changes we’re making and the reasons behind them on our FAQ page.

Making these changes  will benefit everyone involved.    The log-in and customer category functions will make sure that every customer receives the proper pricing for their type.    It will also allow a wider group of customers to purchase from EnMart which means some people who were previously turned away will now be able to buy.   This structure will also help us ensure that we’re not trespassing on the territories of any customers who buy from us to sell to the end user.    The changes will also allow us to keep everything on one site, instead of having different sites aimed at different categories of customer, which would have gotten confusing for everyone.

As always, we encourage you to offer us your feedback about these changes.   You can comment on this post, send an email to info at myenmart dot com, leave a message on our Facebook page, send us a message on Twitter or call us and let us know what you think. We appreciate any feedback you can give us, and it will certainly be considered as we move forward with these changes.

Why EnMart sends e-mail

mailing listWhy is EnMart sending you email? Are we spamming you? Did we buy a list? We get these questions sometimes, so we thought it was time to explain ourselves, and let you know why you just might want to keep on receiving the messages we send.

EnMart, as a rule, sends out three types of email messages. They are:

  1. Order confirmations/updates, sent out automatically by our online store
  2. Direct correspondence, such as quotes, information, notifications, questions, or answers
  3. Mass emails, such as special offers, sales, or other general information

For the purposes of this post, we are addressing the third type of email.

First off, we would like to emphatically state that we do NOT buy lists to send mass emails. We don’t like those kinds of emails either. Our emails are ONLY sent to three groups of people. Those who have:

  1. Placed an order with us at some point in time in the past
  2. Attended one of the trade shows where we exhibited
  3. Indicated in some other way such as via our Facebook signup page that they are interested in receiving our emails.

A lot of people don’t realize it, but when you attend a trade show, somewhere in the papers you sign or in the information you receive is a statement that you are giving permission to the exhibitors to contact you via email. After all, that’s one of the main purposes of a trade show – to connect vendors with existing and potential customers.

Trade shows are mutually beneficial. As a customer, you want to find new products and vendors, information, or meet with your current suppliers. As an exhibitor and vendor, we want to meet with you, our customers, and we want to gain new ones. Sending emails out to trade show attendees can sometimes reach people we missed, or people who may have stopped by and forgot about it.

As an advertising medium, email lets us keep costs low and also offer occasional discounts, product offerings, or other potential benefits to you. Since mass email and social media (Facebook, Twitter, etc.) are the ONLY methods EnMart uses to notify you of these special offers, if you are not following us or receiving our emails, you will miss that limited time free shipping offer, or the % discount, etc.

We’re not machines auto-emailing you. We are real people, and if you reply to any of our emails, you will reach a real live person and not one of those “do not reply” mailboxes that drops your message in to a bottomless black hole. We do our best to keep the number of emails down to a minimum of around 1-2 per month. If you don’t want to receive them, it is very easy to stop them and we honor your unsubscribe requests.

We use Constant Contact to send out all mass emails, and there are very strict rules that we must adhere to. All these emails have a very convenient “Safe Unsubscribe” link at the bottom. With a few clicks you can unsubscribe from any or all of our lists, and we’ll never email that email address again. We couldn’t even if we wanted to – Constant Contact prevents it. In fact, if you later want to start receiving emails from us again, you’d have to either go back to Constant Contact and change your settings, or come up with a new email address.

While we do make every effort to reasonably target our potential audience with relevant email content, it can appear to be a bit of a shotgun approach at times, and you may receive something that doesn’t pertain to you personally. For those emails, we apologize and beg your indulgence.

Sincerely,

The EnMartians

3 Tips for Offering Great Customer Service

customer service blocksWhen you ask someone why they buy from a particular company,  the answer you get may involve the selection of products a company carries,  or the fact that they offer low prices,  or perhaps the mention of a location that is conveniently close.   Different customers will make purchases for different reasons,  but one reason that many customers may not mention,  but which can do a lot toward making a customer devoted or departed,  is customer service.

If you are looking to improve your company’s customer service in 2014,  I’d like to share some things we’ve learned about good customer service as EnMart has grown.    Our goal is always to provide timely responses,  to make sure that the customer is satisfied and to help our customers learn and expand their own businesses.    Here are some reasons why we have these goals and some explanation of how we strive to meet them.

Tip 1:  Any response is better than no response,  but a timely response is best:  During normal business hours,  most inquiries about EnMart products and services are replied to within a few hours and some are handled within minutes.   On weekends and holidays the responses may take a bit longer, but we still try to make them as prompt as possible.  One comment we consistently get from our customers is “you responded to my question so fast”!  Quick responses allow your customers to get on with their business more quickly and also let them know you care about their questions and want to help. Even if you have to say no or cannot help with their request,  a timely response that says so and allows the customer to move on is better than no response at all.

Tip 2: Sometimes customers just need to vent:  An angry customer is often angry because something wasn’t as they expected and that’s thrown off plans they had for getting a job done and satisfying their customer.    Often,  in these situations,  the best thing you can do is just let the customer blow off a little steam.   This helps you understand what the dilemma is and can also possibly present you with a solution that will satisfy both parties.

Tip 3:  Share what you know:   Some people treat knowledge as a zero sum game,  thinking if they share what they know competitors will seize that knowledge and steal customers and market share.  In reality,  this rarely happens.   Sharing what you know can help build a customer base for your business and also help you form relationships within your community.    Your knowledge and expertise can have great value to someone just starting out or someone who is trying to learn something new.   Taking a moment to share what you know can have huge benefits for both those that learn from you and for you.