Every year brings with it a new set of trends that can be capitalized on to bring additional business. In 2018, there are some interesting trends that could be of huge benefit to those who have sublimation businesses. Here are a few things to watch, and perhaps add to your sublimation business, in 2018.
The first trend to consider is bags. Tote bags, backpacks, wallets, clutches, cross body messenger bags, the possibilities are endless. Of particular interest is the trend of reusable grocery bags and the fact that some cities are banning plastic bags. There will definitely be opportunities for those who sublimate in that area, particularly making reusable totes for groceries or organic food stores. Decorated backpacks are another fertile area. More brands are developing backpacks that can be sublimated. There are also a variety of companies that are making faux leather wallets and clutches that can be sublimated.
The second trend to keep in mind is decorated footwear. Sublimated socks were something we talked about last year, and that craze still continues. More men are getting into the idea of wearing a colorful sock, and sublimation is a perfect way to create a unique design. Shoes are also being sublimated, from flip flops to boat shoes or sneakers. Keep in mind that sublimation can only be done on polyester or poly coated items, so not all footwear will be suitable.
A third trend that is just starting to take hold is garments you can color. With these garments, a design is sublimated, usually in black, and then the wearer is given fabric markers and allowed to color in the design. This also occurs with things like mugs or mousepads. The same trend is also being exhibited with sublimated patches, which are created in outline and then colored in by the wearer. The advantage to these sorts of designs is that people can color them in to suit their own tastes and create something original.
Pillows are another decorating trend that has started to take hold. They could be monogrammed, decorated with a favorite picture or saying or made from a fabric that was specially designed to coordinate with a specific theme or interested. Pillows suitable for sublimation are available in a variety of sizes.
Finally, a trend that seems to be working well in the embroidery world is kits. Creating a kit requires putting together items that would work together, some decorated and some not, and selling the whole thing in a bundle. You could make a kit out of mugs and a serving tray. A kit could be a cutting board, some oven mitts with recipes or monograms on them, and some serving tools. The only thing that really defines a kit is that everything in it goes together in some way.