T’was the night before Christmas, and if you’re still printing sublimated items, you’re way too late to capitalize on holiday gift giving. While it’s tough to start thinking about Christmas when it’s not even December, the time to secure those gift giving dollars is now, not a week before Christmas.
One of the best ways to capture some of the spending that’s being done on gifts this holiday season is to offer some ideas for unique personalized gifts. Pretty much everyone loves to get an item with their name or monogram on it, but it’s even better when the item in question is something not everyone has or could buy. Sublimation allows for the creation of personalized items that stand out, either because the item being personalized is out of the ordinary, or the design used to create the personalization is specific to the individual who is receiving the gift.
Another area of potential sales is home decor, either decoration specifically related to the holidays, or items that can be used to decorate a home all year. When it comes to holiday decorating, there are opportunities to sell things like ornaments, or you could sublimate fabric to make table runners or a tree skirt. If your plan is to make home decor items to be given as gifts, it may be wise to pick a theme around which to center the items you offer. A lot of people decorate their homes around a theme, so you may sell more if you’re offering items for a outdoors theme or a country theme. You could also have success offering to create items as needed, working with the buyer to create items specific to their particular decorating scheme.
Don’t forget that businesses also need gifts for the holidays, and many businesses are looking for unique and attractive things they can gift while also sneaking in a bit of advertising in the form of logos or slogans. A business may also be looking for employee gifts like t-shirts or polos or mugs. Don’t be shy about pitching gift sets to businesses, something like a cutting board, a serving tray and an oven mitt for instance. Giving things that are useful and emblazoned with their logo is a win-win for a business. The recipient of the gift gets something they can use, and the business giving the gift gets multiple chances to make an impression, since the user will see their logo or slogan every time they use the gift.