A few months short of seven years ago, I wrote a tongue in cheek post listing 5 reasons not to buy a sublimation system. While I wrote that post with a light hearted slant, the intent behind it was to make people think about what sublimation could offer and why a decorator might want to try sublimation. Roughly seven years later, we still think that sublimation is a good way to create a profit center for your business and we still advise and encourage those who want to get started with sublimation to give it a try.
Still, as the post from 2010 says, there were reasons then not to buy a system and there are still reasons today not to get involved with sublimation. Here are a few that have cropped up since the original post was written.
Reason 1: Creative Studio makes design too easy – One of the obstacles to starting with sublimation, for some people anyway, was the fact that you really needed to know how to use some sort of graphic design program. Since the release of Sawgrass Ink’s Creative Studio, a lack of graphic design expertise is no longer an issue. Creative Studio is designed to be easy to use and doesn’t require an incessant watching of tutorials or reading of manuals. Using this software, you can learn to create print ready designs in a matter of minutes. Best of all, Creative Studio comes free with any Virtuoso Printing System.
Reason 2: Virtuoso Printing Systems are adapted for sublimation – Nozzle checks take time. Clogged printheads lead to uneven prints. One of the issues with sublimation, historically, has been that printers that weren’t designed for sublimation were being used to print transfers. It made the whole process challenging. Now, some of that challenge has been eliminated. The Virtuoso SG400 and SG800 are the first printers designed specifically with sublimation in mind. Sawgrass Ink partnered with Ricoh to develop these printers on the Ricoh platform, taking into account the special requirements of printing sublimation transfers. The result is a printer that prints fast and with dazzling color.
Reason 3: So many blanks, so hard to choose – As sublimation has gotten more popular, the number of blanks that are available to be sublimated has steadily increased. Whether it’s a greater array of garments that can be sublimated, or a larger spectrum of hard goods, it will take time to decide which blanks you want to offer. You can even decide to specialize in a particular kind of mug, or coaster or cutting board, and make a living doing so. The possibilities are endless, and who needs to spend brain power narrowing them down?
Reason 4: So many places to sell, so little time – The markets for sublimation have exploded in the last few years. People are selling on their own sites, or on sites like CafePress or Zazzle or Etsy. Some are setting up their own websites. Other people load a printer and a press and take their business on the road, printing at sporting events or trade shows. There’s money to be made in so many places, no one has the time to get to them all.
Obviously, like the last post, this one is intended to be a funny way to make you think about getting started with sublimation. If you are interested in learning more about sublimation and adding it to your business, contact us. We’ll be happy to give give you some advice on and assistance in getting started.