It’s a new year and I would guess that many shops are taking a look around and deciding what new decoration techniques or disciplines they’ll be adding to their shop in 2016. I always think the beginning of a new year is an exciting time, because it seems that so many things are possible, and so many options are available. The first quarter of the year is a time of learning and questioning for a lot of companies, as they find out what they could do and make a decision about what they should do to increase their profits.
At EnMart, we always find this a fun time of year, because we get to spend time talking with customers who are considering whether or not sublimation is a good choice for their business. We’ve been working with dye sublimation, through both EnMart and our parent company Ensign Emblem, practically since inkjet sublimation was a thing, so we love sharing what we know with people who are just starting out. Part of our mission here at EnMart is to be educators, helping business owners learn how to use their supplies and their equipment to the best advantage.
We can teach you how to sublimate. We have the equipment and we have the skill. We know about transfers that slip and cause ghosting, about printing on the wrong side of the paper, and about picking up that mug or tile when it’s still just a little too hot. Having been sublimating for so many years, we understand the wonder of that first print, and we also know you can still feel that wonder after the 500th or 5000th print. Our customers have gifted us with their joy as they understand what can be done with sublimation, and their gratitude when we’ve explained a problem they weren’t able to solve. Really, we can teach you, through blog posts, on social media, through articles, on the phone, or face to face, almost everything you need to know about sublimation, except for these things.
We can’t teach how exciting it will be the first time you successfully sublimate something. You won’t really understand the value of sublimation as an upselling tool until you add an order of coffee mugs to that logowear order you get every year. We can’t replicate the first time you see the variety of products that can be sublimated and realize in how many ways sublimation can expand your business and your potential profits. There are no words that can convey the satisfaction of landing the account you’ve been trying to get for years and finally landed, because you had something new to offer. We can teach you the nuts and bolts of sublimation, but the intrinsic things, the fun and profit of sublimation, you have to learn on your own.
The fun part, from our perspective, is we know that, if you add sublimation to your business, you will.