When EnMart first became a company, in late 2007, we had one plan, to supply the best thread, stabilizer and other embroidery products to the commercial embroidery marketplace. Fast forward to today, and some six and a half years (give or take) since EnMart began, what we do and what we are has changed. We now sell sublimation supplies. We sell quilt thread and FabricMaker and are looking at expanding into other quilting related items. We are exploring new markets and encountering new customer types and the simple site that started it all is beginning to need a bit of an upgrade.
In the next few months we will be making upgrades and changes to our website. If you want the quick version of what we’re doing, here are the bullet points:
- EnMart is splitting the store in two.
- One site is for businesses, and the other for everyone else.
- Businesses must use a login, and get custom pricing.
- Everyone else can buy from us now from the public site.
- If you already have a login you can still use it.
- Always go to www.myenmart.com and choose the login option that applies to you.
- If you are a business and don’t have a login, you need to contact us to get one.
- If you are not a business, you can shop with or without logging in.
Log-ins will still be required for all customers checking out, but you will only need to log-in before shopping if you are a customer who is eligible for special pricing. The front end log-in option will be implemented soon. Pricing structures will be put in place some time after the log-in option goes live. You can find a complete description of the changes we’re making and the reasons behind them on our FAQ page.
Making these changes will benefit everyone involved. The log-in and customer category functions will make sure that every customer receives the proper pricing for their type. It will also allow a wider group of customers to purchase from EnMart which means some people who were previously turned away will now be able to buy. This structure will also help us ensure that we’re not trespassing on the territories of any customers who buy from us to sell to the end user. The changes will also allow us to keep everything on one site, instead of having different sites aimed at different categories of customer, which would have gotten confusing for everyone.
As always, we encourage you to offer us your feedback about these changes. You can comment on this post, send an email to info at myenmart dot com, leave a message on our Facebook page, send us a message on Twitter or call us and let us know what you think. We appreciate any feedback you can give us, and it will certainly be considered as we move forward with these changes.