EnMart’s parent company, Ensign Emblem, has been working with inkjet sublimation practically as long as inkjet sublimation has existed. We know the benefits of adding sublimation to a business because we’ve helped a great many businesses do just that. If you’re looking for a new profit center in 2013, or searching for a relatively inexpensive way to start a business of your own, sublimation may be just the thing for which you’ve been looking. Make 2013 your most profitable year ever by following EnMart’s 5 steps to sublimation success.
Step 1: Buy your equipment and supplies from a dealer who knows sublimation – I know many of you probably thought I’d say that step one should be buy from EnMart, and I do think you should buy from us, but I won’t say we’re the only company out there who sells sublimation supplies knowledgeably and at a reasonable price. Take your time, do your research and ask questions of the companies from which you are thinking of buying. Go with the one that suits you best and provides the information and experience you require. Personally, I think if you talk to us, the company you choose will be EnMart.
Step 2: Take your purchases out of their boxes – I can’t tell you how many times someone has called me and said they bought a sublimation system at a show months ago and never took it out of the box. A system that isn’t used can’t generate revenue. Don’t let your sublimation system gather dust in a corner. Take it out, set it up and turn it on.
Step 3: Make mistakes, lots of them – Let’s get this out of the way now, you will screw up. You’ll sublimate a design upside down. You’ll leave something on the heat press too long or not long enough. Learning the graphics software you choose will be more difficult than you anticipated. You will waste money and time, completely unintentionally, but it will happen. Make peace with that fact and don’t let fear of screwing up keep you from even trying.
Step 4: Learn – Sawgrass has a wide variety of videos and webinars which can help you learn various aspects of the sublimation business. Attending a trade show is always a great way to learn more. Reading blogs, like this one, can give you lots of hints and tips. Download the Dye Sublimation Guide from our website. Read and watch and ask questions all with the goal of getting better at sublimation today than you were yesterday.
Step 5: Sell – Once you’ve got your sublimation system up and running, it’s time to let people know what you can do and start soliciting orders. Post pictures of your work on your company Facebook page. Set up a table at a local market. Create an intriguing display in a corner of your shop. Contact your current customers and let them know about your new capabilities. Network with future customers to find out what sublimated goods they might wish to buy.