One of the questions we get asked quite often is how to find a market for sublimated goods or simply how to sell sublimation. Now, of course, there are many ways to sell a product, and the ones that work for your particular business will certainly depend on your target market. The first rule of sales is to always know your market, how they communicate and where they get their information from, and then to become part of those communication channels yourself, which is what brings me to social media.
If you read much about modern marketing, social media is certainly already on your radar. While I won’t say social media is for every business or will work with every market, it is a great weapon to have in your sales arsenal. Selling sublimation with social media works pretty much like selling sublimation with any other sales tool, but there are a couple of differences. If you want to try using social media to boost your sublimation sales, here are a few things to consider.
1. Social media is about relationships, not selling. It’s easy to get so caught up in making the sale that you forget you’re talking to real people. The average person doesn’t want to be sold, they want to get to know your company and you, and to trust that you’ll do good work. Once that is accomplished, a sale may well be made, but the relationship has to be there first. A constant stream of messages that scream nothing but “buy my product” will have your potential customers saying a “bye” of a different kind.
2. A picture is worth a thousand words. Instagram is a great resource for people who make things. Facebook and Twitter allow you to post pictures as well. Creating albums of your work, or spotlighting a new product with a post and a picture is great publicity. Plus these sites allow you to create a display of your work that is available 24 hours a day, 7 days a week, 365 days a year.
3. Social media helps educate customers. Make sure part of your social media strategy encompasses helping your customers learn about your business and the sublimation process. Share pictures of your equipment or supplies. Post a video that shows how a mug or a mousepad is made. Don’t release trade secrets, but allow your customers to understand how you do what you do and why sublimated products might be a viable option for their business.