One of the things we often get asked here at EnMart is where and how sublimated goods can be sold. Usually I tell people who ask that the key to selling sublimated goods it to think beyond the standard uses for the sublimation blanks we sell. Take, for instance, one way that we’ve used our metal license plates. Instead of going on the front of a car, we sublimated them with appropriate graphics and used them as signs in our trade show booth. Pieces of FRP sheet stock, drilled with the necessary holes, were also sublimated and made into signs. Instead of the usual signs or banners that one normally sees in a trade show booth, although we had those as well, we had a bunch of unique signs that also showcased our products and our expertise. Same old stuff, different use.
The same thing can be done for almost any sublimation product. Sublimate an theme appropriate picture on a 15 oz. mug and fill the mug with candy, soup mix or coffee or cocoa products. Personalized frosted glass beer mugs could be coupled with a home beer brewing kit. An aluminum water bottle could be paired with an exercise DVD, or a pair of hiking boots and a map of local hiking trails. A lot of these items could be sold to local businesses in your area, if you help them think outside the box about how they could display and sell these items. Personalization is always an added attraction, and studies have shown that promo goods with logos tend to stay in a customer’s memory and keep them coming back.
You also shouldn’t forget that a product may be called one name, but isn’t necessarily dedicated to that function until it’s put into use. Pet bowls would be one example. Until they actually get filled with that first scoop of kibble, they’re simply bowls. Use them to create a personalized set of bowls for the family dinner table. Sublimate the appropriate motto and sell them as change or key bowls. The same kind of thinking can be used for pet tags. They can be zipper or curtain pulls, or made into jewelry. The possibilities are far wider than we might think.
Imagination is definitely a key factor when it comes to selling sublimation. Just because something is called a license plate or a pet bowl doesn’t mean that has to be it’s only use or function. When it comes to selling, thinking beyond the current limits is what will help you get new clients and help you make more money with your sublimation system.