We recently did some crunching of the numbers for 2011 and discovered that one of the most popular items that we sell at trade shows is our QuickStartR package. That’s really no surprise, the package is a great offer and reasonably priced. What was a surprise, however, is the number of people we spoke with on follow up calls who, even months after the show was long over, had not yet set their system up or weren’t printing with it on a regular basis.
Very few people, obviously, purchase a product for their business with the intention of letting it sit in a corner and gather dust. The goal behind the purchase is to create a new profit center, which can’t be done if the system never comes out of the box or is barely used after it’s set up. If you have a system and haven’t yet done much of anything with it, here are some places you can look for help in getting started.
One place to turn to for help is the Sawgrass Ink website. They have how to videos, webinars, videos on how to set up your printer and a terrific technical support staff. Sawgrass also has a blog called How to Sublimate. The Sawgrass site provides a lot of resources, so it’s definitely worth checking out.
Another option would be to download the Dye Sublimation Guide from the EnMart website. This guide was created by Sawgrass and contains a lot of information about how to get started with sublimation. The guide also contains step by step instructions for sublimating some common items. The entire guide is 62 pages long, so it could easily be printed.
EnMart also has a YouTube channel where you can see videos about sublimation and about Knight heat presses. We’ve put together some videos of our own and also favorited some videos from our suppliers which should be helpful. Sometimes a picture, or a video is worth a thousand words.
Finally, you can get help here on this blog. We have an entire category of blog posts devoted to getting started with sublimation. You can always leave a comment on a post with questions. You can also visit us on our Twitter feed or Facebook page and ask questions there.