One of the questions about sublimation that we get asked quite often is how a job should be priced. When you’re first starting out, pricing a job properly can be a big headache. If you price the job too high, you may lose a potential customer. If you price the job too low, you may end up doing a lot of work and not making any profit. The trick is to be like Goldilocks and find the pricing spot that is just right, but how is that accomplished. Today I wanted to share some tips that might make finding the pricing sweet spot a little easier.
Tip 1: Download the Sawgrass Pricing Spreadsheet – This cost analysis spreadsheet was recently used in a Sawgrass webinar. It will help you gather the information and the numbers you need to make an informed pricing decision.
Tip 2: Watch the Sawgrass Webcasts – Sawgrass webcasts have covered everything from pricing to how to make money in a particular market. These webcasts are available anytime and can provide a lot of helpful information when it comes to pricing your work.
Tip 3: Ask Other Decorators – One place to get good pricing information and assistance is from other decorators. If you don’t have any decorators locally with whom you can chat, you can always connect on the ADF Forum or T-Shirt Forums.
Tip 4: Know Your Costs – As I’ve recommended in the past, doing the math is always helpful. Make sure you understand what it costs you to make an item, in materials and in labor. This will help ensure you’re not pricing items too low and failing to cover your production costs.
Tip 5: Remember it’s not about selling, it’s about profit – For a lot of decorators, especially when first starting out, the temptation is to keep prices low so that you can land more jobs and sell more goods. The problem with this strategy is that you might be doing a lot of work yet making very little profit. Make sure your pricing allows you to cover your costs and put a little extra aside. It doesn’t matter if thousands of mugs or mousepads or t-shirts are leaving your shop if you’re not making enough money to pay your bills.