Why Buying at a Trade Show Makes Sense

As those of you who follow us on Facebook and Twitter already know,  EnMart will be exhibiting at the NNEP Embroidery Marts in Houston and Nashville later this summer.   We’re very excited about these shows,  partially because we’ll be debuting a new booth design and partially because we’re bringing a lot of product to sell and there will be some great savings to be had in our booth.

If you’ve never purchased anything at a trade show before,  you may not know there are several reasons why this type of purchasing makes sense for a lot of businesses.  For one thing,  many companies,  EnMart among them,  may offer discounts or special deals that are available to trade show attendees only.   There are a couple of reasons for this practice.  One is that we want to sell the stuff we bring to the show,  and another is that we want people to visit us when we go to these shows.  Offering discounts or deals is a great way to move merchandise and to get people into our booth to learn more about us.  It’s really a win-win for everyone.

Another reason to buy at a trade show is that you get to see the merchandise first hand.  You can talk to people who actually use the items they’re selling and you can see the machines put through their paces.  Videos and webinars and all the rest are very useful,  but nothing is a substitute for actually being there and watching someone use a piece of equipment.   Trade shows also let you compare products,  so you can find the items that best suit your budget and your needs.

Buying at a trade show also allows you to avoid shipping charges.  EnMart plans to have several of our QuickStartR packages and a few of the Ricoh 7000 printers in our booth in Houston and in Nashville.   We’ll also have paper, Hanes Sublimation Maker software and other products.   Whether you purchase a package or simply buy a few packs of paper,  you’re saving the cost of shipping.  Buy enough product and the savings can really add up.

Finally,  the biggest advantage to buying at a trade show is simply this,  you get to talk to the experts.  Each business and each person will have slightly different needs,  and talking with someone who uses the products they sell will help you find the products that are right for your business. Talking on the phone is useful and talking via e-mail or live chat can be helpful,  but nothing really replaces standing face to face and talking with an expert.

EnMart will be in Houston at Embroidery Mart South and in Nashville at Embroidery Mart East.  We will announce booth numbers as soon as they are available.   I hope everyone who is attending those shows will stop by and see us.

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