When you really stop and think, it doesn’t take long to realize the sublimation is everywhere. Just looking at my desk, I can see a sublimated mousepad, a sublimated coaster, and a sublimated mug. If I moved a little further afield, I could find sublimated shirts, sublimated tiles, and sublimated signs. You could, of course, make the argument that EnMart sells sublimation supplies, and our parent company does sublimation, so we’d naturally see more sublimated items than normal, but I don’t think the fact that we do sublimation means we have more sublimated items than most people. Sublimated goods have become so popular, and the types of sublimation blanks available have become so numerous, that you can find a sublimated product almost anywhere you look.
The proliferation of sublimated products is good news for those who already sublimate or are thinking of going into sublimation. There are many markets available for sublimated goods, from the local gift shop, to schools, corporations, and individuals looking for a unique, personalized gift. The barriers to entry are also relatively low. EnMart offers a package which will give you everything you need to create a sublimation transfer for the low price of $399.99. Add a heat press and some suitable sublimation blanks and you’re set to sublimate.
We get asked a lot why people who don’t currently sublimate should consider adding that option to their businesses, and the simplest answer we can give is the point I’m making here, sublimation is everywhere. There are a lot of potential markets and a lot of options when it comes to sublimation. Some people have been very successful settling into a niche and only sublimating certain types of items. Other people offer it as an add on service to corporate clients, who may want a few mugs or awards to go with the new embroidered shirts they just ordered. Photographers can expand their sales prospects by offering the pictures they take on a tile or a mug. Whether you look at sublimation as a way to bring in a little extra money, or you center your business around it, it is likely you can find a market for the goods you sublimate.
If you’re considering adding sublimation to a current business, or if you want to center your business around sublimation, we’d be happy to answer any questions and help you figure out which is the right path for you. Feel free to contact us at any time for information, advice and support.