As some of you may already know, EnMart has done several trade shows in the last five week. We’ve been to the NNEP Trade Show and Garage Sale in Dublin, OH. We’ve also had the pleasure of exhibiting at the DAX Shows in Kansas City and Minneapolis. At each show, we’ve sold several of our printer packages, and seen a lot of customers get a start on sublimation. We’ve also heard a comment that went something like this: “well, now I have the system, all I have to do is find some customers”. Since that comment has been made a time or two, I thought today would be a good day to talk about how to find customers for your new sublimation business.
The first thing to remember is that there are a lot of goods that can be sublimated. There are, of course, garments. There are also a wide amount of goods that can be sublimated, everything from mugs to mousepads, jewelery boxes to jigsaw puzzles. Sublimation also gives you the freedom to imprint your items with everything from realistic photo images to fantastic original artwork. The item you sublimate is your canvas, and the only restraints are the size your printer can print and the size of the item on which the image will be placed. Since there are such a wide variety of goods that can be sublimated, there are also a wide variety of places to find customers for those goods. Whether you’re selling individual items to individual customers, or creating job lots of goods for local shops, customers can be found almost anywhere.
The second thing to remember is that you can always find helpful hints and tips on how to find customers or establish yourself in a new market. Sawgrass Ink offers an array of webinars that will help you figure out how to enter new markets, or how to make the most of a market in which you are already established. The company also offers seminars at almost every, if not every, decoration trade show out there, so if you’re attending a show, make sure you take the time to stop by a seminar.
A third thing to keep in mind is that we are always here to help. I often write posts about finding customers, target markets and publicizing your business on this blog, and its sister blog, EmbroideryTalk. Our technicians and sublimation experts are also available to answer questions or provide guidance. We have been creating sublimated goods since the early 1990s, so we are familiar with changes in the marketplace and with the range of options for sublimation. If you need help figuring out how to grow your sublimation business, we can provide advice that will help you move in the right direction.
Finally, you should know that starting out in sublimation doesn’t require a huge investment. If you purchase our QuickStartR package, and you already own a heat press, you can start sublimating quite economically. For those who want the option of printing larger graphics, our Epson Workforce 1100 package may be a good choice. The main thing to remember is that starting out in sublimation does not generally require an outlay of thousands of dollars, and the learning curve for sublimation is not as steep as it is for some other decoration disciplines.
For more information on how to find customers, please read these posts: