Help! My Sublimation System Has Been Sitting, and I Can’t Print Out!

by Tom Chambers

A not uncommon tech support question I get is “I bought a sublimation system  ___ years ago, and I never opened the box. What do I need to do?”  Another variation is, “I bought a sublimation system ___ years ago, and used it a couple times and then ___ happened and I never got back to it.  What do I need to do? Now it won’t print.”

OK, I know, it’s your money, and you can spend it however you want, but if you have that much money lying around to spend on something you aren’t ever going to use, send it to me instead, and I’ll go on vacation.  I’ll even send you pictures if you want.  Or you can go on vacation yourself, see the world, and enjoy life; donate to a charity or other worthy cause.

Unlike some out there, we don’t want to “just get the sale”.   We want to help you to be successful too. If you are uncertain, do more research until you aren’t. Ask us questions.  If you are still too intimidated, find someone who does sublimation, and if they will let you, work with them for a while for free to learn about it (preferably not a potential competitor in the same area or that could be awkward).  Or consider that maybe sublimation just isn’t for you.

A lot of system purchases are impulse buys.  I was told once several years ago that up to 80% of all sublimation systems purchased were never used, or only used once or twice.  I was recently told that the numbers have improved, but it’s still over 50%.

Look, we sell sublimation systems, and we will happily take your money if you want to spend it, but we’d much rather help you to do what’s right for YOU in YOUR situation for what YOU want to do.

If you have already spent your money on a system and you are still too intimidated to open up the box,  or maybe “life happened” and there are no plans to use the system, I recommend you just sell it on eBay,  Craigslist, Facebook Marketplace, one of your local Facebook yard sale groups, or any of a thousand other venues before you lose your entire investment.  Getting something back is better than nothing.

You’re probably wondering why any of this matters, so to that end, here are some significant reasons not to buy a system and let it sit unopened or unused.

  1. The ink expires. Yes, that’s right, that expensive sublimation ink has an expiration date on the cartridge.  While it won’t magically stop working on that exact date, it is a fact that over time the ink will degrade, the sublimation dye will separate out, and the particles will clump together.  All that is a recipe for clogging up the print heads, lines, and ruining the printer.
  2. Ink dries up. Over time, the ink that is loaded into your printer will eventually dry out if it sits idle, especially if there’s any air in it. The Sawgrass Virtuoso printers are much more forgiving of sitting idle for periods of time – but even those can’t sit indefinitely for months and months or years without suffering consequences.  And other printers?  Good luck getting those working again after sitting unused like that.
  3. Hardware goes bad. Granted, a lower risk than the ink, but all those parts and electronics in the printer – capacitors in particular – age and can go bad after enough time, even if they aren’t being used.
  4. Hardware becomes obsolete. If enough time elapses, even if the printer is still in good condition and would work – it may not be possible to obtain sublimation ink for it any longer.  While Sawgrass does make ink for many models of printers long past their obsolescence date, that support does eventually end.

So what if you have already purchased a system and it is either still sitting in the box, or just hasn’t been used for a long time, and now you want to give it a go?  Regardless of your reasons, there’s no judgment here – we’re here to help.

If you have an unopened, unloaded system you bought some time ago and want to start using now, first check the expiration date on the ink.  If it’s well expired – throw it away and buy a new set of sublimation ink for your printer before you do anything else.  Otherwise, your printer becomes a slot machine in Las Vegas, and that long expired ink could ruin you.

On the other hand, if you have a system that has been sitting loaded but unused for a very long period of time, you have nothing to lose by trying to print again.  The ink is already in it, and either it is bad, or it isn’t.  If it does print correctly right away or after a few nozzle checks and cleanings, you should still check the expiration date on the ink.  If it is well past expiration, replace it immediately, and run a few cleanings to flush the old ink out.

If the print quality is still bad and your ink has expired, you have a couple of choices – either buy new ink and try to revive the printer, or just buy another system.

To help determine which choice to make, run a nozzle check followed by a head cleaning and another nozzle check.  Compare the nozzle checks, and note the position of any gaps.  Repeat the process a few times.  If the gaps are always in the same spot, your head is likely permanently clogged and you probably need a new system.   If the gaps change location, this is a good candidate for trying a new set of ink – but there are no guarantees, and a new system is always a safe bet.

Please contact us if you have any questions.

Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

 

 

Top 6 Questions to Ask (And Answer) Before You Buy A Sublimation System

By Tom Chambers

I get a lot of questions from people looking to purchase sublimation systems, and these potential buyers run the gamut from “just what is sublimation?” to “I’m looking to buy today”.  Most fall somewhere in between though, and usually have a lot of questions.  Many are uncertain about doing it at all, and a few appear to be so intimidated as to be almost petrified.  To help eliminate a lot of that uncertainty and give you some confidence before you go out and start shopping, here are 6 questions you should answer for yourself first.

  1. What is the largest size image you will probably need to print?

This is perhaps the single MOST IMPORTANT, and most overlooked question, because it determines what printers, blanks, and heat presses are available for you to choose from.  The answer to this question determines whether you should go with a desktop Virtuoso SG400 System that will print up to 8.5” x 14”, or a larger 11” x 17” SG800 System with the capability of upgrading to 13” x 19”, or even larger wider format roll systems.

A majority of available blank goods can be printed just fine with 8.5” x 14” or smaller paper.  You can even sublimate designs larger than your system can print when they can be split in two and printed in 2 (or more) sheets and taped.  But if you need to print and sublimate larger items on a regular basis, you’ll need a larger system and a larger heat press.

  1. What is your expected volume?

If you anticipate that your system may sit unused for a day or more at a time, you should probably go with one of the two Virtuoso desktop systems from Sawgrass,  as they handle sitting idle for periods of time better than anything else on the market.  If you plan on having a high-volume production operation, it would be best to start with the largest, widest format printer you can afford based on your estimated volume and type of work.

If you don’t already have a heat press, your estimated volume can also help determine whether an inexpensive light duty or all in one press will work, or if you need a more specialized  or dedicated heavy duty commercial grade press.  Large volume shops may opt for a larger format shuttle heat press. 

  1. Will you be producing only flat goods, or will you do mugs too?

If you plan on only doing shirts, fabrics, name tags, metal, Unisub, and other thin, flat items, you can save some money and go with a good clamshell press, or use your current heat press if you already have one.  Plaques, slate, and other thicker flat products require a heat press that you can adjust the head clearance on, in which case the industry standard swing-away type press is the best option.  If you plan on doing mugs, drinkware, plates, or other items, you may need to consider a combo press, a convection oven and oven wraps, or perhaps even a dedicated mug, cap or even plate press.

  1. What is your target market?

This may well be the hardest question to answer, and present the greatest unknowns.  If you have an idea already, you will be ahead of the game, and it will assist you in answering the other questions.  If you don’t… my advice is to spend some time doing a bit of research into your local area. See what’s already available, and what isn’t.  Some possible options are schools, clubs, teams, florists, souvenir shops, and any local stores or other businesses where you can either make promotional items for them, or items for them to sell.  This is by no means an exhaustive list, as it never ceases to amaze me at the creative and unique uses customers come up with for sublimation systems.

  1. What graphics software will you use?

You’ll need to learn and use a computer and graphics software program to create all that artwork before you can print and sublimate it.  The bottom line is that you can use whatever graphics program you are comfortable with as long as you can turn off any color management features and let the Sawgrass printer color management software control it.  The three most common graphics programs are CorelDRAW, Adobe Illustrator, and Creative Studio (an easy to use, online based free system from Sawgrass).

  1. Last but not least, what’s your budget?

Ok, now you’ve figured out what system you need, what blanks you are going to print, and what kind of heat press you require, so how much does it all cost, and does it fit within your budget?  The good news is that sublimation is one of the least expensive businesses that exist to start up, and no matter what budget level system you choose, with a little effort, forethought, and planning, you will be successful.

When it’s all said and done, if you have incomplete or conflicting answers to some or all of the above questions, it can present a problem in making your decision.  In that case, here are a couple of basic fundamentals to clear things up and break any deadlocks.

  1. If money is the primary issue and you have some trepidation – play it safe and buy the smaller SG400 desktop system and a smaller less expensive press. When you are successful and have more than paid for the smaller system and have plenty of business – then purchase a larger system and press.  Keep the smaller one for small jobs and as a backup, and use both of them.
  2. If money is a secondary issue to uncertainty about what sizes of items you will be printing – then always start with at least the larger size desktop SG800 Sublimation System  and a larger heat press. In this case, bigger is indeed better.  It’s kind of like when purchasing a television – was anyone ever unhappy because they went with a larger tv?  The same principle applies here.
Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

Sales Tax Rules Change

To Our Customers:

Most of you, if you follow the news at all, have probably heard of the recent Supreme Court decision in the case of South Dakota vs. Wayfair.   This decision has altered the rules about when and why sales tax must be collected.

Currently, EnMart and Ensign Emblem collect sales tax in the states where we have a presence, MI, GA, IL, CA, NV and NJ, as was required by previous tax law.   With the advent of the new decision, we will also begin collecting sales tax on all orders that ship to AL, IN, KY, MO, WA and WI.     It is likely there will be additional states added to this list in the near future.

If you are currently in one of the states listed above, you can establish your tax-exempt status with EnMart/Ensign by completing the relevant state sales tax exemption form and submitting it to us.    This form should be completed in your legal business name.   We will begin charging sales tax in the additional six states listed above on October 1, 2018.    If we do not have a completed form on file by that date, your account will be charged sales tax until such time as the completed form is on file.

Please be aware that,  even though we are currently only adding six additional states,  most states will probably be requiring sales tax collection in the near future.   Even if you are not in one of the states in which we currently charge tax,  it still might be worthwhile to complete a sales tax exemption form for your state and send it to us.  All forms are kept on file,  and once an account is set to exempt status it will remain so.

For a current list of taxable states, links to their respective exemption forms, and for submission of your completed forms, please visit our Sales Tax Exemption Forms and Links page.

As always, our goal is to remain compliant with all applicable laws and regulations.

Thank you for your assistance and cooperation.

How Many Prints Can You Get From a Kit of Sublimation Ink?

Alternative title:  How Many Prints Could a Printer Print, if a Printer Could Print Prints?
By Tom Chambers

If you really just want an answer to take away and skip reading the rest of this article –  then figure a penny per square inch is what it will cost you for the ink to print sublimation*.  That’s a safe number that you probably won’t go wrong with, and your paper cost is simply the cost of a sheet of paper divided by how many items you get out of it.  If you’d like to know the “why and how” though, then read on.

One of the most common questions I hear at trade shows and over the phone regarding sublimation is “How many prints can I get out of a set of sublimation ink?”  It’s a great question that is asked in all sincerity, but one that is completely impossible to answer.  I will even go so far as to say that anyone that will tell you a specific number of prints in answer to that question either isn’t being truthful or doesn’t understand the question.  Why?   Because everyone and every design is different.  What you print and sell isn’t going to be the same thing that someone else prints and sells, plus you aren’t going to be printing the same exact design over and over again.  To illustrate this, here are a couple of basic examples.

Susie prints full color, full coverage 11” x 17” size paper prints for Vapor Apparel t-shirts on her SG800 sublimation system using extended ink cartridges**.  John on the other hand sells to souvenir shops, florists, does some custom work, uses standard size 8.5″ x 11″ paper on the smaller SG400 system, but prints a wide variety of name tags, belt buckles, ceramic tiles, the ever ubiquitous 11oz coffee mugs, and a few other products – all having different sizes, different types of art, and different levels of ink coverage.

In the two scenarios above, who uses the most ink?  How many t-shirt prints does Susie get vs. John when he prints name tags?  Any effort to answer the question would result in Susie having to print as many pages of a particular full page t-shirt design as she could before the ink ran out, and John printing out pages and pages of name tags until the ink ran out.  And the end result of this particular test would ultimately be useless against any future projections, unless Susie and John only ever printed that one design.  Apples and oranges comparisons like this never work.

The real problem here is with the question itself.  The one people should be asking, and the one that they really want the answer to anyway even if they don’t know it, is “What’s it going to cost me to print something?”  And THAT question has an answer – one that is based on 3 very simple principles and some pretty basic math.

  1. The Coverage Area: How many square inches are in your design?
  2. The Coverage Percentage: What percentage of the coverage area is printed?
  3. Designs Per Page: How many designs can you print on a single page?

Calculating this is a lot easier than it sounds, and the important thing here is to realize that it isn’t necessary to be absolutely precise – some rounding and fairly close guesses are perfectly fine.

First let’s figure out your coverage area.  To do that, take the overall height of the image and multiply it by the width of the image to obtain the area in square inches (or centimeters, if you are using metric).  You can even do circles the same way, just lower your coverage percentage estimate since the “corners” don’t really exist and are empty.

For any mathematicians out there that want greater accuracy with circles, the formula is A = π r2 (take half the diameter, times itself, times 3.14.)

For example, your design for an 11oz mug that measures 3.25” high x 8” wide would be 26 square inches.  Or, a 3” circle ornament or coaster would be 7.1 square inches.

Once you have the square inches in your coverage area, estimate your percentage of coverage based on a visual “best guess” of the amount of that area covered by your design.  Keep in mind that light, pale colors use less ink and are thus considered to be lower coverage, while darker colors are considered higher.  Open areas and white space are zero coverage.  Consider light coverage to be below 40%; medium is 40%-60%, and heavy is above 60%.

Next, multiply the square inches by $0.0075 (3/4 of a cent) for typical medium coverage designs.  For light coverage, use $0.005 (half a cent), or for heavy coverage, use $0.01 (one cent).

Assuming an average medium coverage design, the ink cost of our mug and ornament examples would be rounded to $0.20 cents and $0.05 cents, respectively.

Last but not least, let’s figure out what the paper cost is.  Using 8.5” x 11” paper, you can fit 3 of those mug designs on one page, or 5 of the 3” ornaments.  Based on the cost of a single pack of 100 sheets of our MPRES sublimation paper at $0.14 cents per page, your paper cost is under $0.05 cents per mug, or under $0.03 cents per ornament.

Add the paper cost to your ink cost, and that brings the total in ink and paper to $0.25 and $0.08 for your mug and ornament, and now you know what your items will cost you to print.  That’s it!

*All calculations used in this article are based on the market standard Sawgrass HD series sublimation ink for the Sawgrass Virtuoso SG400 and SG800 series of desktop sublimation printers.  Other printers, inks, and formats may result in different costs. 

**The extended size ink cartridges save approximately 25% in ink cost over standard ink cartridges due to their larger capacity and lower price per milliliter of ink.

Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

How To Sublimate Without a Sublimation System

In a previous article I wrote a tongue-in-cheek bit about people who shouldn’t do sublimation.  I said how if you couldn’t use a computer, sublimation probably wasn’t for you.  Like most generalizations though, it isn’t 100% applicable in all cases. Hey, at least I used the word “probably”.

Now, I’m going to tell you how you CAN create unique and interesting items, sublimate them to the sublimation blank of your choice, and sell them to others – even somewhere like Etsy – all WITHOUT a sublimation system.   In fact, you don’t really need a computer, printer, or heat press!  What? Heresy you say?  Read on.

I’m talking about Artesprix Sublimation Markers.  Basically, they took sublimation ink and put it into a set of 10 colors of chisel tip markers that you can draw and color with.  With these markers, you can draw anything that your artistic talents render you capable of drawing, and then put it (sublimate it) onto any of the thousands of available sublimation blank items.

If it sounds simple, it is, and there are a few different ways you can use these markers, depending on your level of sublimativity (sublimation + creativity).

The Artist:  If you have lots of talent in the drawing and painting department, then this opens up a new way for you to create and sell unique one-offs of your work.  Artesprix markers lend themselves well to sketches, line art, and other methods of drawing that aren’t extremely finely detailed.  As an artist you have the most flexibility, since you truly don’t need any of the normal sublimation equipment.

If you do have a sublimation system, you can produce numbered copies of your designs on the system and then use the markers to paint or color and make each one unique in its own way.

While application of the drawing to a sublimation blank is definitely easier with a heat press, you can use an iron for many fabrics and flat goods, or a mug wrap and oven for several different kinds of drinkware.  And, unique, hand crafted items are especially well suited for selling in your Etsy store.

The Colorist:  Love to color in coloring books?  Using your regular non-sublimation printer, paper, and computer, you can find or design and print patterns and drawings for coloring (or just tear out pages from a coloring book).  Then, take the Artesprix markers, trace the lines, color in your design, and sublimate away.  If you happen to already have a sublimation system, you can print patterns and drawings on plain paper using the sublimation ink, and then color in with the markers.

The Memorist:  For lasting memories, give the markers to the kids (or adult kids) and let them draw or color something on paper instead of on the wall.  You take it, sublimate it, and you’ve created a lasting keepsake.  You can do this for your own kids or for other groups such as birthday parties, classes, or even art classes in schools.  Sell the sublimated products to the parents (or the kids), and they’ll have something they can use and will last a lot longer than a refrigerator drawing.

The Craftist:  Check out some craft stores, craft meetups, make-and-takes, or other craft related classes and venues.  Crafters love making unique items and learning something new.  Show them how it works, sublimate their work on site with a heat press (or even show them how to do it), and rake in the dough.

There are probably other categories of people who can use Artesprix markers, but I couldn’t think of more clever words ending in “ist” to name them with.  At any rate these should give you lots of start-up ideas on how to use them.

For full directions on using Artesprix markers or to order up a few sets for yourself, see our product page and click on the “Instructions” tab (and the other tabs as well).  As always, feel free to contact us with any questions.

Article by Tom Chambers; Artwork by Carolyn Cagle, Strikke Embroidery
Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

3 Groups Who Should Never Do Sublimation (and 1 Group Who Should)

by Tom Chambers

There are 3 groups of people who should never do sublimation.  Are you one of them?

  1. People who have absolutely no interest in sublimation.

Hey, I’m not here to convince you to do something you have no interest in.  If you aren’t interested in a way to decorate thousands of items in full photo-realistic color easily and quickly at high profit margins – who am I to suggest otherwise?

  1. People who have no creativity.

While practically everyone has some level of creativity out there including most who think they don’t, there are a handful of people that just have no imagination at all. If you can’t take a picture of your cat, write a sentence, or print something, then sublimation probably isn’t for you.

  1. People who cannot use a computer.

Let’s face it, not everyone is a computer nerd.  Not everyone wants to be, and thankfully, no one has to be.  Most people have at least had limited exposure to computers on some level.  However, if you are one of those who prefer to avoid such modern contrivances in favor of more conventional means like pen and paper, then you probably shouldn’t do sublimation.

If you don’t fall into one of the above groups, then read on, this article is for you.

Sublimation is EASY.  That’s right, EASY, in all CAPS.  People get hung up all the time on the word “sublimation” and the definition, because it sounds scientific and complicated, which apparently makes it so intimidating that people will sometimes buy a sublimation system and then store it in a corner and look at it periodically, too afraid to even open the box.  Nothing could be further from the truth.

Ok, so “sublimation” IS scientific and complicated – but you don’t actually need to know any of that, any more than you need to know what science is behind the print-head and the electronics inside your printer that make it work to print pictures of your children, pets, or a business plan for that great idea for a sublimation business.

When you print something, you don’t think about printing – you just print, right?  Sublimation is like that too.  In fact, printing is the first step in the process, so if you have already printed something, you already know what to do.  Not very intimidating is it?

Sublimation is FUN.  Here again, FUN in all CAPS.  You should enjoy what you do, and if you can make money at it, that’s even better.  Sublimation is fun because you are limited only by your imagination.  If you can imagine something and print it, then you can put it (sublimate it) onto one or more of the thousands of blank items just waiting for your sublimativity (sublimation + creativity; I just made that up – feel free to credit me).

Once you’ve sublimated something, you can sell it and make money.  Putting the image you printed onto a sublimation blank is the second step in the process, which usually involves a heat press.  Doing all that IS fun, and not very intimidating either.

Sublimation is PROFITABLE.  Yes, I know, to be redundant, PROFITABLE in all CAPS.  That’s because the margins can be quite astounding.  Where else can you start up a business for under $2000 (and in some cases, even under $700!), have fun doing it, and make anywhere from 2 to 6 times your cost, typically on the higher end of that range?  For the mathematically challenged, that means if you have a product that costs you $3, including the cost of the ink and paper and your time, you can sell it for $6 to $18.

Oh, and did I mention that from the point in time you decide to embark on a sublimation journey until you will be making products to sell can be as quick as 1 day?  Contact us for more information and if you have any questions.

This introductory article is broad in scope, but future articles will expand some of the individual points mentioned into their own articles.

Tom Chambers is EnMart’s sublimation guru,  the guide and mentor regarding all things sublimation.   Tom was instrumental in introducing inkjet sublimation to industrial laundries, and has been working with the process since the early days of thermal ribbon sublimation. 

5 Ways to Sell Sublimation on Social Media

Social media can be a great place to sell your work,  as long as you take care to position your accounts correctly and make sure that you’re putting your work in front of people who will want to buy it.  There are also ways to showcase your products to make them more attractive to those who might want to buy.   None of this is particularly difficult,  but it takes a little thought if it is to be done properly.   Here are some places where sublimation might be sold successfully, and some things to consider when you’re working on selling what you’ve made.

Consider this:  Pinterest can be a goldmine for decorators – Pinterest is a built in lookbook and memory aid all in one.  You can build boards that showcase various events or needs for which you can make items.   It could be a family reunion board,  or a cheer camp board or a baby shower gift board.   On the board you can showcase ideas for those events,  helping those who are lost for an idea themselves.   Pinterest also encourages people to save pins to their own boards,  which means that your ideas will be saved in other places and serve as a reminder that your services exist.

Consider this: Solve a problem,  don’t sell a product –  I’ve said this a million times before,  but it’s true,  people don’t like to be sold.  If your social media feed are a constant blare of “buy me” messages,  people will get turned off.  What you need to do instead is solve a problem for those who visit your feeds.  The problem may be as simple as “what type of shirt should I get for Larry’s retirement party”,  but answering that question could get you a sale.   When you’re posting to social media,  don’t ask “what do I need/want to sell”,  ask yourself “what problem can I solve for my customers?” and then post accordingly.

Consider this – Know your customer – No business has a customer group labeled “everyone”.  Before you set up any social media profiles or start selling anything,  you need to know who your target customers are and where they are on social media.   The best sales pitch in the world won’t work if it’s being made to the wrong people.

Consider this – Groups may be great places to sell – If you have a hobby or activity that you particularly enjoy,  consider making sublimated goods that relate to whatever it is you like doing.  It may often be possible to find groups on Facebook,  or forums,  or boards on Pinterest,  that are focused on that particular hobby or activity.   Make sure to obey the rules of the group,  but there are groups that allow sales,  and this gives you a guaranteed audience who most likely will be interested in what you have to sell.

Consider this – A good picture is worth a thousand words –  Social media is visual,  even the sites that do allow more words center around pictures.   It’s worth it to invest in the best options you can afford for taking photos.  It’s also worth the time to do research online regarding how to take good product photos.   Remember,  this is a showcase of your work,  so present it in the best light possible.  Good product photography can make a huge difference in sales,  so it’s well worth the time it takes.

How to Get the Most from a Trade Show

One of the things we talk about a lot on this blog and its sister blog,  Threaducate is the benefits of attending an industry trade show,  and what you can learn from your attendance.   For those who have never been to an industry show,   it’s a place where vendors gather to showcase their new equipment and products.  Some shows will allow actual sales of goods on the show floor,  others will not.   A show is a great place to learn, to find new products,  and to price and test new equipment.   If you are able to attend an industry trade show,  it’s well worth the price and the time.

EnMart has been exhibiting at trade shows,  and attending them as well,  for pretty much as long as the company has been existence.  Over that time,  we’ve figured out some things that we recommend attendees do to get the most from their attendance.   Here are our top tips for getting the maximum value from your trade show attendance.

Tip 1:  Have a plan – Most shows will have a website that lists exhibitors with a brief explanation of what that exhibitor sells and will be showcasing that the show.   It’s definitely worth the time to figure out who you want to see at the show and what you want to ask those people.   Make notes.  Plan your route through the show to be sure you see those people you absolutely want to see first.

Tip 2:  Dress in layers –  Some show floors will be warm.  Others will be over airconditioned.   Dressing in layers allows you to remove or add clothing as the temperature dictates.   Comfortable shoes are also a must.   Even if the show is a smaller one,  you’re still going to be walking and standing quite a bit.   Shows are much less fun if your feet start hurting in the first hour.

Tip 3:  Do your homework – A trade show may be one of the only opportunities to actually talk to sales reps or technical support people for the equipment you own or want to buy.   Do your research ahead of time and figure out what questions you want to ask.    The more you know,  the better the questions you’ll ask,  and the more useful information you’ll receive.

Tip 4:  Bring business cards –  Even if you don’t normally have business cards,   it’s worth it to try and print some up if you’re going to a show.  There are two reasons to have cards.   One is to give to reps you talk to in the booths you stop at.  Particularly if you’re asking for literature or more information,  having your contact info readily available is very helpful.   The second reason to have business cards is for networking purposes.  You’ll be meeting other people in the industry, some of whom may potential partners,  so it’s good to be able to exchange contact info.

The Wayback Machine: Let’s Revisit Some Posts

One of the things that’s both weird and fun about writing a blog for a number of years is the fact that, over time,  you forget some of what you’ve written.  The focus is more on the next post to be written,  not on the ones that are already done.   Since the SubliStuff blog has been around since 2010,  there are now eight years of posts,  and today I wanted to point out a few that I thought were worth reading again.

In 2010 I wrote a post entitled “5 Reasons Not To Buy a Sublimation System“.  The intent was to do a tongue in cheek post that would really highlight reasons why a sublimation system would make a good addition to a shop.   In 2017,   I updated the post from 2010.   If you’re on the fence about adding sublimation to your shop, for whatever reason,  either of these posts may be helpful.

One of the topics I write about often is finding your market for sublimated goods.   In May of 2017,  I offered 5 tips for finding your sublimation market.   I think my favorite tip from that post was about showcasing what you love.  Hobbies are a great place to find a new sublimation market.

Another tips post,  this one titled “Six Tips for Successfully Sublimating Several Substrates” (yes, I do like alliteration,  why do you ask) gave tips on how to get the most from your sublimation blanks.  As with many posts about sublimation,  this one dealt with the idea that you will screw up and that’s part of the process.  Make your peace with mistakes, everyone encounters them at some point.

In 2014,  the tips I gave had to do with customer service and how to provide the best to your customers.   One of the things I’ve learned over the years, and shared in that post,  was the fact that sometimes customers just need to vent.   It’s never fun to be yelled at,  but sometimes that’s what needs to happen to get the customer to a place where they can talk calmly about the situation.

At EnMart,  we’ve always been dedicated to education,  and try to share our knowledge on this blog and at the trade shows we attend.  We’re always willing to teach others about sublimation and how to be successful with sublimated goods,  but there are some things we can’t teach.   In 2016,  I wrote a post that touched on those things.

Finally,  in 2012,  I wrote a post on decoration intimidation.  It’s something we’ve seen again and again over the years,  a customer either buys a sublimation system and is too scared to use it,  or finds the whole process so intimidating,  they can’t even buy a system at all.   The post was an effort to soothe some fears and perhaps help people to see that trying a new decoration technique isn’t as intimidating as it may seem.  Getting past the fear can open up a whole new world of possibilities.

5 Things to Consider When Buying a Heat Press

Buying a heat press is a big investment,  and the decision about which type of press to buy should be made carefully to ensure that you get the type of press you need and one that will provide the most utility for your shop. Since a heat press is one of the more costly items that people who create sublimated goods will need, it pays to do the research and the math before purchasing a press. When making your buying decision, here are five things you should consider.

#1 Is Cheaper Better – A heat press is a big investment and, especially if a business is just starting out with sublimation,  the impulse might be to go with a no-name Chinese press from eBay or to start with a smaller press that is less costly.   There are,  however,  a couple of problems with this approach.   One is that no-name presses often don’t have service or technical support which leaves you with few to no options if your press breaks.   Buying a smaller, less expensive press can also be problematic as the size of the press will place limits on what can be sublimated.   The rule of thumb is to assess your needs and take into account technical support and repair options and then buy the biggest press you can afford.

#2 Consider your physical abilities – No, running a heat press isn’t as physically taxing as mining coal or being a mover,  but it does take a toll on the body.   Smaller people may have more issue with opening a manual press.  Standing all day can have an impact on the knees and feet.   There are options like auto release pop-up which can make a press easier to operate.   Don’t assume that everyone will be able to operate a press with the same level of ease.   Take into account the physicality of running a press for hours at a time and do what’s necessary to make that physical toll a little less.

#3 What type of goods will you be sublimating? – One of the biggest questions that needs to be answered before any heat press purchase is the type of goods your shop will be selling.   If the goal is to just do garments,  a flat press,  most likely a swing-away press,  would be a useful option.   If you want to do hats or mugs or something that won’t work well in a flat press,   your best bet would either be a specialty press or a combo press.  For those shops doing a variety of items,  a combo press may be best,  as it combines a flat press with the specialty press options.

#4 Where’s the best place to buy a heat press? –  The temptation to buy a heat press on eBay or Amazon,  where the prices seem cheaper may be overwhelming,  but that’s not always the best place to buy a press.   In our opinion,  the best option for purchasing a heat press is from a company that knows and uses heat presses.   If you can purchase directly from the manufacturer that’s great.   When that’s not possible,  the next best option is purchasing from a supplier who uses the presses they sell and knows them well.   Keep in mind the place that sells you the press may also be the place that provides technical and repair support.   The better they know the press,  the more able they will be to assist you when you have an issue.

#5 Can you add other disciplines to maximize the utility of your press? –  Yes,  sublimation is one decoration discipline that requires a heat press,  but it is not the only one.   If you’re buying a press,  you might also want to consider what you already do,  or could add to your shop which could make a heat press that much more useful.   Rhinestones,  screen print transfers,  adding patches to hats or bags,  there are a variety of options for how a heat press can be used.   Spreading the utility out over a variety of disciplines may help your press pay for itself faster,  and help you justify the expense of a bigger and better press.